Data Sources

TikTok Ads

Metrics & Dimensions List

Insights Table

advertiser_id
Text

Advertiser ID - The ID of the advertiser account.

advertiser_name
Text

Advertiser Name - The name of the advertiser account.

currency
Text

Currency - The currency code (e.g., USD).

campaign_id
Text

Campaign ID - The ID of the campaign.

campaign_name
Text

Campaign Name - The name of the campaign.

campaign_create_time
DateTime

Campaign Create Time - The date and time the campaign was created.

campaign_modify_time
DateTime

Campaign Modify Time - The date and time the campaign was last modified.

campaign_objective_type
Text

Campaign Objective Type - The type of campaign objective.

campaign_objective
Text

Campaign Objective - The objective of the campaign.

campaign_type
Text

Campaign Type - The type of campaign (e.g., iOS14 Dedicated Campaign, regular campaign).

campaign_budget_mode
Text

Campaign Budget Mode - The budget mode of the campaign (e.g., LIFETIME, DAILY).

campaign_budget
Number

Campaign Budget - The budget allocated to the campaign.

campaign_operation_status
Text

Campaign Operation Status - The operational status of the campaign (e.g., ENABLED, PAUSED).

adgroup_id
Text

Ad Group ID - The ID of the ad group.

adgroup_name
Text

Ad Group Name - The name of the ad group.

adgroup_created_time
DateTime

Ad Group Created Time - The date and time the ad group was created.

adgroup_modify_time
DateTime

Ad Group Modify Time - The date and time the ad group was last modified.

adgroup_budget_mode
Text

Ad Group Budget Mode - The budget mode of the ad group (e.g., LIFETIME, DAILY).

adgroup_budget
Number

Ad Group Budget - The budget allocated to the ad group.

adgroup_scheduled_budget
Number

Ad Group Scheduled Budget - The scheduled budget for the ad group.

adgroup_schedule_type
Text

Ad Group Schedule Type - The schedule type for the ad group.

adgroup_schedule_start_time
DateTime

Ad Group Schedule Start Time - The scheduled start time for the ad group.

adgroup_schedule_end_time
DateTime

Ad Group Schedule End Time - The scheduled end time for the ad group.

adgroup_optimization_goal
Text

Ad Group Optimization Goal - The optimization goal for the ad group.

adgroup_promotion_type
Text

Ad Group Promotion Type - The promotion type for the ad group (e.g., APP, WEBSITE).

adgroup_placement_type
Text

Ad Group Placement Type - The placement type for the ad group (e.g., AUTOMATIC, MANUAL).

adgroup_placements
Text

Ad Group Placements - The specific placements selected for the ad group.

adgroup_bid_type
Text

Ad Group Bid Type - The bid type for the ad group (e.g., CPC, CPM).

adgroup_bid_price
Number

Ad Group Bid Price - The bid price for the ad group.

adgroup_conversion_bid_price
Number

Ad Group Conversion Bid Price - The conversion bid price for the ad group.

adgroup_billing_event
Text

Ad Group Billing Event - The billing event for the ad group (e.g., CLICK, IMPRESSION).

adgroup_interest_category_ids
Text

Ad Group Interest Category IDs - The IDs of interest categories targeted by the ad group.

adgroup_interest_keyword_ids
Text

Ad Group Interest Keyword IDs - The IDs of interest keywords targeted by the ad group.

adgroup_pacing
Text

Ad Group Pacing - The pacing setting for the ad group (e.g., STANDARD, ACCELERATED).

adgroup_operation_status
Text

Ad Group Operation Status - The operational status of the ad group (e.g., ENABLED, PAUSED).

ad_id
Text

Ad ID - The ID of the ad.

ad_name
Text

Ad Name - The name of the ad.

ad_text
Text

Ad Text - The text content of the ad.

ad_format
Text

Ad Format - The format of the ad (e.g., IMAGE, VIDEO).

ad_created_time
DateTime

Ad Created Time - The date and time the ad was created.

ad_modify_time
DateTime

Ad Modify Time - The date and time the ad was last modified.

deeplink
Text

Deeplink - The deeplink URL for the ad.

deeplink_type
Text

Deeplink Type - The type of deeplink used in the ad.

profile_image_url
Text

Profile Image URL - The URL of the profile image used in the ad.

landing_page_url
Text

Landing Page URL - The URL of the landing page for the ad.

call_to_action
Text

Call to Action - The call to action text used in the ad.

impression_tracking_url
Text

Impression Tracking URL - The URL for tracking impressions of the ad.

tracking_pixel_id
Text

Tracking Pixel ID - The ID of the tracking pixel associated with the ad.

music_id
Text

Music ID - The ID of the music used in the ad.

video_id
Text

Video ID - The ID of the video used in the ad.

tiktok_item_id
Text

TikTok Item ID - The ID of the TikTok item promoted in the ad.

operation_status
Text

Operation Status - The operational status of the ad (e.g., ENABLED, PAUSED).

secondary_status
Text

Secondary Status - A secondary status indicator for the ad.

date
Date

Date - The date for which the metrics are reported.

spend
Number

Spend - The total amount spent on the ad.

billed_cost
Number

Billed Cost - The net cost of the ad, excluding credits or coupons.

impressions
Number

Impressions - The number of times the ad was shown.

gross_impressions
Number

Gross Impressions - The number of times the ad was shown, including invalid impressions.

clicks
Number

Clicks - The number of clicks on the ad.

reach
Number

Reach - The number of unique users who saw the ad.

frequency
Number

Frequency - The average number of times each user saw the ad.

conversion
Number

Conversion - The number of conversions attributed to the ad.

real_time_conversion
Number

Real-Time Conversion - The number of real-time conversions attributed to the ad.

result
Number

Result - The number of results attributed to the ad based on the campaign objective.

result_rate
Number

Result Rate - The percentage of impressions that resulted in a result.

real_time_result
Number

Real-Time Result - The number of real-time results attributed to the ad.

secondary_goal_result
Number

Secondary Goal Result - The number of results attributed to the ad's secondary goal.

video_play_actions
Number

Video Play Actions - The number of times the video in the ad started playing.

video_watched_2s
Number

Video Watched 2s - The number of times the video in the ad was watched for at least 2 seconds.

video_watched_6s
Number

Video Watched 6s - The number of times the video in the ad was watched for at least 6 seconds.

engaged_view
Number

Engaged View - The number of times the video was played for at least 6 seconds, played in full if shorter, or had an engagement within 6 seconds.

engaged_view_15s
Number

Engaged View 15s - The number of times the video was played for at least 15 seconds, played in full if shorter, or had an engagement within 15 seconds.

video_views_p25
Number

Video Views P25 - The number of times the video in the ad was watched to at least 25% of its length.

video_views_p50
Number

Video Views P50 - The number of times the video in the ad was watched to at least 50% of its length.

video_views_p75
Number

Video Views P75 - The number of times the video in the ad was watched to at least 75% of its length.

video_views_p100
Number

Video Views P100 - The number of times the video in the ad was watched to 100% of its length.

average_video_play
Number

Average Video Play - The average play time of the video in the ad.

average_video_play_per_user
Number

Average Video Play Per User - The average play time of the video per user.

engagements
Number

Engagements - The total number of engagements with the ad (all clicks).

follows
Number

Follows - The number of follows generated from the ad.

likes
Number

Likes - The number of likes on the ad.

comments
Number

Comments - The number of comments on the ad.

shares
Number

Shares - The number of shares of the ad.

profile_visits
Number

Profile Visits - The number of profile visits generated from the ad.

clicks_on_music_disc
Number

Clicks on Music Disc - The number of clicks on the music disc associated with the ad.

duet_clicks
Number

Duet Clicks - The number of clicks on the duet button on the ad.

stitch_clicks
Number

Stitch Clicks - The number of clicks on the stitch button on the ad.

sound_usage_clicks
Number

Sound Usage Clicks - The number of clicks on the "Use Sound" button on the ad.

anchor_clicks
Number

Anchor Clicks - The number of clicks on anchors within the ad.

clicks_on_hashtag_challenge
Number

Clicks on Hashtag Challenge - The number of clicks on the hashtag challenge associated with the ad.

ix_page_duration_avg
Number

IX Page Duration Avg - The average duration users spent on the Instant Experience.

ix_page_viewrate_avg
Number

IX Page Viewrate Avg - The average percentage of the Instant Experience viewed.

ix_video_views
Number

IX Video Views - The number of video views within the Instant Experience.

ix_video_views_p25
Number

IX Video Views P25 - The number of times the Instant Experience video was viewed to at least 25%.

ix_video_views_p50
Number

IX Video Views P50 - The number of times the Instant Experience video was viewed to at least 50%.

ix_video_views_p75
Number

IX Video Views P75 - The number of times the Instant Experience video was viewed to at least 75%.

ix_video_views_p100
Number

IX Video Views P100 - The number of times the Instant Experience video was fully viewed.

ix_average_video_play
Number

IX Average Video Play - The average play time of videos within the Instant Experience.

tt_playlist_visit
Number

TT Playlist Visit - The number of visits to the playlist page from the ad.

interactive_add_on_impressions
Number

Interactive Add-on Impressions - The number of times an interactive add-on was shown.

interactive_add_on_destination_clicks
Number

Interactive Add-on Destination Clicks - The number of clicks on the destination URL in an interactive add-on.

interactive_add_on_activity_clicks
Number

Interactive Add-on Activity Clicks - The number of clicks on interactive elements within an add-on.

interactive_add_on_option_a_clicks
Number

Interactive Add-on Option A Clicks - The number of clicks on option A in an interactive add-on.

interactive_add_on_option_b_clicks
Number

Interactive Add-on Option B Clicks - The number of clicks on option B in an interactive add-on.

countdown_sticker_recall_clicks
Number

Countdown Sticker Recall Clicks - The number of clicks on a countdown sticker reminder.

live_views
Number

Live Views - The number of times the live stream was viewed from the ad.

live_unique_views
Number

Live Unique Views - The number of unique viewers of the live stream from the ad.

live_effective_views
Number

Live Effective Views - The number of times the live stream was viewed for at least 10 seconds.

live_product_clicks
Number

Live Product Clicks - The number of clicks on products during the live stream from the ad.

real_time_app_install
Number

Real-Time App Install - The number of real-time app installs attributed to the ad.

app_install
Number

App Install - The number of app installs attributed to the ad.

registration
Number

Registration - The number of unique app registrations attributed to the ad.

total_registration
Number

Total Registration - The total number of app registrations attributed to the ad.

purchase
Number

Purchase - The number of unique in-app purchases attributed to the ad.

total_purchase
Number

Total Purchase - The total number of in-app purchases attributed to the ad.

total_purchase_value
Number

Total Purchase Value - The total value of in-app purchases attributed to the ad.

app_event_add_to_cart
Number

App Event Add to Cart - The number of unique add to cart events in the app attributed to the ad.

total_app_event_add_to_cart
Number

Total App Event Add to Cart - The total number of add to cart events in the app attributed to the ad.

total_app_event_add_to_cart_value
Number

Total App Event Add to Cart Value - The total value of add to cart events in the app.

checkout
Number

Checkout - The number of unique checkout events in the app attributed to the ad.

total_checkout
Number

Total Checkout - The total number of checkout events in the app attributed to the ad.

total_checkout_value
Number

Total Checkout Value - The total value of checkout events in the app.

view_content
Number

View Content - The number of unique view content events in the app attributed to the ad.

total_view_content
Number

Total View Content - The total number of view content events in the app attributed to the ad.

total_view_content_value
Number

Total View Content Value - The total value of view content events in the app.

next_day_open
Number

Next Day Open - The number of unique next day app opens after install, attributed to the ad.

total_next_day_open
Number

Total Next Day Open - The total number of next day app opens after install, attributed to the ad.

add_payment_info
Number

Add Payment Info - The number of unique add payment info events in the app, attributed to the ad.

total_add_payment_info
Number

Total Add Payment Info - The total number of add payment info events in the app, attributed to the ad.

add_to_wishlist
Number

Add to Wishlist - The number of unique add to wishlist events in the app, attributed to the ad.

total_add_to_wishlist
Number

Total Add to Wishlist - The total number of add to wishlist events in the app, attributed to the ad.

total_add_to_wishlist_value
Number

Total Add to Wishlist Value - The total value of add to wishlist events in the app.

launch_app
Number

Launch App - The number of unique app launch events attributed to the ad.

total_launch_app
Number

Total Launch App - The total number of app launch events attributed to the ad.

complete_tutorial
Number

Complete Tutorial - The number of unique complete tutorial events in the app, attributed to the ad.

total_complete_tutorial
Number

Total Complete Tutorial - The total number of complete tutorial events in the app, attributed to the ad.

total_complete_tutorial_value
Number

Total Complete Tutorial Value - The total value of complete tutorial events in the app.

create_group
Number

Create Group - The number of unique create group events in the app, attributed to the ad.

total_create_group
Number

Total Create Group - The total number of create group events in the app, attributed to the ad.

total_create_group_value
Number

Total Create Group Value - The total value of create group events in the app.

cost_per_join_group
Number

Cost Per Join Group - The average cost per unique join group event in the app.

total_join_group
Number

Total Join Group - The total number of join group events in the app, attributed to the ad.

total_join_group_value
Number

Total Join Group Value - The total value of join group events in the app.

create_gamerole
Number

Create Gamerole - The number of unique create gamerole events in the app, attributed to the ad.

total_create_gamerole
Number

Total Create Gamerole - The total number of create gamerole events in the app, attributed to the ad.

total_create_gamerole_value
Number

Total Create Gamerole Value - The total value of create gamerole events in the app.

spend_credits
Number

Spend Credits - The number of unique spend credits events in the app, attributed to the ad.

total_spend_credits
Number

Total Spend Credits - The total number of spend credits events in the app, attributed to the ad.

total_spend_credits_value
Number

Total Spend Credits Value - The total value of spend credits events in the app.

achieve_level
Number

Achieve Level - The number of unique achieve level events in the app, attributed to the ad.

total_achieve_level
Number

Total Achieve Level - The total number of achieve level events in the app, attributed to the ad.

total_achieve_level_value
Number

Total Achieve Level Value - The total value of achieve level events in the app.

unlock_achievement
Number

Unlock Achievement - The number of unique unlock achievement events in the app, attributed to the ad.

total_unlock_achievement
Number

Total Unlock Achievement - The total number of unlock achievement events in the app, attributed to the ad.

total_unlock_achievement_value
Number

Total Unlock Achievement Value - The total value of unlock achievement events in the app.

sales_lead
Number

Sales Lead - The number of unique sales leads generated in the app, attributed to the ad.

total_sales_lead
Number

Total Sales Lead - The total number of sales leads generated in the app, attributed to the ad.

total_sales_lead_value
Number

Total Sales Lead Value - The total value of sales leads generated in the app.

in_app_ad_click
Number

In-App Ad Click - The number of unique in-app ad clicks attributed to the ad.

total_in_app_ad_click
Number

Total In-App Ad Click - The total number of in-app ad clicks attributed to the ad.

total_in_app_ad_click_value
Number

Total In-App Ad Click Value - The total value of in-app ad clicks.

in_app_ad_impr
Number

In-App Ad Impr - The number of unique in-app ad impressions attributed to the ad.

total_in_app_ad_impr
Number

Total In-App Ad Impr - The total number of in-app ad impressions attributed to the ad.

total_in_app_ad_impr_value
Number

Total In-App Ad Impr Value - The total value of in-app ad impressions.

loan_apply
Number

Loan Apply - The number of unique loan applications in the app, attributed to the ad.

total_loan_apply
Number

Total Loan Apply - The total number of loan applications in the app, attributed to the ad.

loan_credit
Number

Loan Credit - The number of unique loan approvals in the app, attributed to the ad.

total_loan_credit
Number

Total Loan Credit - The total number of loan approvals in the app, attributed to the ad.

loan_disbursement
Number

Loan Disbursement - The number of unique loan disbursements in the app, attributed to the ad.

total_loan_disbursement
Number

Total Loan Disbursement - The total number of loan disbursements in the app, attributed to the ad.

login
Number

Login - The number of unique login events in the app, attributed to the ad.

total_login
Number

Total Login - The total number of login events in the app, attributed to the ad.

ratings
Number

Ratings - The number of unique rating events in the app, attributed to the ad.

total_ratings
Number

Total Ratings - The total number of rating events in the app, attributed to the ad.

total_ratings_value
Number

Total Ratings Value - The total value of rating events in the app.

search
Number

Search - The number of unique search events in the app, attributed to the ad.

total_search
Number

Total Search - The total number of search events in the app, attributed to the ad.

start_trial
Number

Start Trial - The number of unique start trial events in the app, attributed to the ad.

total_start_trial
Number

Total Start Trial - The total number of start trial events in the app, attributed to the ad.

subscribe
Number

Subscribe - The number of unique subscribe events in the app, attributed to the ad.

total_subscribe
Number

Total Subscribe - The total number of subscribe events in the app, attributed to the ad.

total_subscribe_value
Number

Total Subscribe Value - The total value of subscribe events in the app.

unique_ad_impression_events
Number

Unique Ad Impression Events - The number of unique ad impression events in the app.

ads_impression_events
Number

Ad Impression Events - The total number of ad impression events in the app.

total_ad_impression_events_value
Number

Total Ad Impression Events Value - The total value of ad impression events.

vta_conversion
Number

VTA Conversion - The number of view-through conversions.

vta_app_install
Number

VTA App Install - The number of view-through app installs.

vta_registration
Number

VTA Registration - The number of view-through registrations.

vta_purchase
Number

VTA Purchase - The number of view-through purchases.

cta_conversion
Number

CTA Conversion - The number of click-through conversions.

cta_app_install
Number

CTA App Install - The number of click-through app installs.

cta_registration
Number

CTA Registration - The number of click-through registrations.

cta_purchase
Number

CTA Purchase - The number of click-through purchases.

engaged_view_through_conversions
Number

Engaged View-Through Conversions - Number of conversions attributed to an engaged view.

evta_app_install
Number

EVTA App Install - The number of engaged view-through app installs.

evta_registration
Number

EVTA Registration - The number of engaged view-through registrations.

evta_purchase
Number

EVTA Purchase - The number of engaged view-through purchases.

evta_payments_completed
Number

EVTA Payments Completed - The number of engaged view-through completed payments.

complete_payment
Number

Complete Payment - The number of completed payments.

total_landing_page_view
Number

Total Landing Page View - The total number of landing page views.

total_pageview
Number

Total Pageview - The total number of page views.

button_click
Number

Button Click - The number of button clicks.

total_button_click_value
Number

Total Button Click Value - The total value of button clicks.

online_consult
Number

Online Consult - The number of online consultations.

total_online_consult_value
Number

Total Online Consult Value - The total value of online consultations.

user_registration
Number

User Registration - The number of user registrations.

total_user_registration_value
Number

Total User Registration Value - The total value of user registrations.

page_content_view_events
Number

Page Content View Events - The number of page content view events.

total_page_view_content_events_value
Number

Total Page View Content Events Value - The total value of page content view events.

product_details_page_browse
Number

Product Details Page Browse - The number of product details page browses (Deprecated).

total_product_details_page_browse_value
Number

Total Product Details Page Browse Value - The total value of product details page browses (Deprecated).

web_event_add_to_cart
Number

Web Event Add to Cart - The number of add to cart events on the web.

total_web_event_add_to_cart_value
Number

Total Web Event Add to Cart Value - The total value of add to cart events on the web.

on_web_order
Number

On Web Order - The number of orders placed on the web.

total_on_web_order_value
Number

Total On Web Order Value - The total value of orders placed on the web.

initiate_checkout
Number

Initiate Checkout - The number of initiated checkouts.

total_initiate_checkout_value
Number

Total Initiate Checkout Value - The total value of initiated checkouts.

add_billing
Number

Add Billing - The number of add billing events.

total_add_billing_value
Number

Total Add Billing Value - The total value of add billing events.

page_event_search
Number

Page Event Search - The number of search events on the page.

total_page_event_search_value
Number

Total Page Event Search Value - The total value of search events on the page.

form
Number

Form - The number of form submissions.

total_form_value
Number

Total Form Value - The total value of form submissions.

download_start
Number

Download Start - The number of download starts.

total_download_start_value
Number

Total Download Start Value - The total value of download starts.

on_web_add_to_wishlist
Number

On Web Add to Wishlist - The number of add to wishlist events on the web.

total_on_web_add_to_wishlist_value
Number

Total On Web Add to Wishlist Value - The total value of add to wishlist events on the web.

on_web_subscribe
Number

On Web Subscribe - The number of subscriptions on the web.

total_on_web_subscribe_value
Number

Total On Web Subscribe Value - The total value of subscriptions on the web.

onsite_add_to_wishlist
Number

Onsite Add to Wishlist - The number of onsite add to wishlist events.

total_onsite_add_to_wishlist_value
Number

Add to Wishlist Value (Onsite) - The total value associated with adding items to a wishlist onsite.

onsite_add_billing
Number

Total Add Billing (Onsite) - The number of "Add Billing" events.

total_onsite_add_billing_value
Number

Total Add Billing Value (Onsite) - The total value from "Add Billing" events.

onsite_form
Number

Form Submissions (Onsite) - The number of forms submitted onsite.

total_onsite_form_value
Number

Form Submission Value (Onsite) - The total value associated with onsite form submissions.

onsite_download_start
Number

Total App Store Click (Onsite) - The number of app store click events.

onsite_destination_visits
Number

Total Destination Visit (Onsite) - The number of destination visit events within a TikTok-owned property. Only supported in synchronous basic reports, with limitations on ::dimension groupings.

ix_page_view_count
Number

Page Views (Onsite) - The number of page view events.

ix_button_click_count
Number

Outbound clicks (Onsite) - The number of outbound clicks. Results may be incomplete for ads placed on Pangle.

ix_product_click_count
Number

Product Clicks (Instant Experience) - The number of product click events.

offline_shopping_events
Number

Payments Completed (Offline) - The number of offline complete payment actions.

offline_shopping_events_value
Number

Payment Completion Value (Offline) - The total value of offline complete payment actions.

offline_contact_events
Number

Contacts (Offline) - The number of offline contact actions.

offline_contact_events_value
Number

Contact Value (Offline) - The total value of offline contact actions.

offline_subscribe_events
Number

Subscriptions (Offline) - The number of offline subscriptions.

offline_subscribe_events_value
Number

Subscription Value (Offline) - The total value of offline subscriptions.

offline_form_events
Number

Form Submissions (Offline) - The number of offline form submissions.

offline_form_events_value
Number

Form Submission Value (Offline) - The total value of offline form submissions.

offline_add_payment_info_events
Number

Payment Info Adds (Offline) - The number of times payment info was added offline.

offline_add_payment_info_events_value
Number

Payment Info Add Value (Offline) - The total value associated with adding payment info offline.

offline_add_to_cart_events
Number

Adds to Cart (Offline) - The number of offline add to cart actions.

offline_add_to_cart_events_value
Number

Add to Cart Value (Offline) - The total value of offline add to cart actions.

offline_add_to_wishlist_events
Number

Adds to Wishlist (Offline) - The number of times items were added to a wishlist offline.

offline_add_to_wishlist_events_value
Number

Add to Wishlist Value (Offline) - The total value associated with adding items to a wishlist offline.

offline_click_button_events
Number

Button Clicks (Offline) - The number of offline button clicks.

offline_click_button_events_value
Number

Button Click Value (Offline) - The total value associated with offline button clicks.

offline_complete_registration_events
Number

Registrations Completed (Offline) - The number of offline registrations completed.

offline_complete_registration_events_value
Number

Registration Completion Value (Offline) - The total value associated with offline registration completions.

offline_download_events
Number

Downloads (Offline) - The number of offline downloads.

offline_download_events_value
Number

Download Value (Offline) - The total value associated with offline downloads.

offline_initiate_checkout_events
Number

Checkouts Initiated (Offline) - The number of checkouts initiated offline.

offline_initiate_checkout_events_value
Number

Checkout Initiation Value (Offline) - The total value associated with offline checkout initiations.

offline_place_order_events
Number

Orders Placed (Offline) - The number of orders placed offline.

offline_place_order_events_value
Number

Orders Placed Value (Offline) - The total value of orders placed offline.

offline_search_events
Number

Searches (Offline) - The number of searches performed offline.

offline_search_events_value
Number

Search Value (Offline) - The total value associated with offline searches.

offline_view_content_events
Number

Content Views (Offline) - The number of times content was viewed offline.

offline_view_content_events_value
Number

Content View Value (Offline) - The total value associated with offline content views.

onsite_shopping
Number

Purchases (Shop) - The number of TikTok Shop order submissions. Reported based on impression time.

total_onsite_shopping_value
Number

Gross Revenue (Shop) - TikTok Shop gross revenue (amount paid + platform discounts). Reported based on impression time.

onsite_initiate_checkout_count
Number

Checkouts Initiated (Shop) - The number of TikTok Shop checkout initiations (e.g., "Buy now" clicks). Reported based on impression time.

total_onsite_initiate_checkout_count_value
Number

Checkout Initiation Value (Shop) - The total value of TikTok Shop checkout initiations. Reported based on impression time.

onsite_on_web_detail
Number

Product Page Views (Shop) - The number of TikTok Shop product details page views. Reported based on impression time.

total_onsite_on_web_detail_value
Number

Product Page View Value (Shop) - The total value of TikTok Shop product details page views. Reported based on impression time.

onsite_on_web_cart
Number

Add to Cart (Shop) - The number of TikTok Shop add to cart actions. Reported based on impression time.

total_onsite_on_web_cart_value
Number

Add to Cart Value (Shop) - The total value of TikTok Shop add to cart actions. Reported based on impression time.

skan_result
Number

Results (SKAN) - The number of times the ad resulted in an intended outcome based on campaign objective and optimization goal.

skan_conversion
Number

Conversions (SKAN) - The number of times the ad resulted in the selected optimization event.

skan_click_time_conversion
Number

Conversions (SKAN Click Time) - The number of conversions. Data may be partial due to SKAdNetwork limitations.

skan_app_install
Number

App Installs (SKAN) - The number of app installs recorded as app events and attributed to the ad. Reporting may be delayed.

skan_app_install_withheld
Number

App Installs (SKAN Privacy Withheld) - The number of unique app install events with withheld values due to Apple's privacy threshold. Data may be incomplete due to SKAdNetwork ::limitations.

skan_registration
Number

Unique Registrations (SKAN) - The number of unique app registrations recorded as app events. Reporting may be delayed.

skan_total_registration
Number

Total Registrations (SKAN) - The number of app registrations recorded as app events. Reporting may be delayed.

skan_purchase
Number

Unique Purchases (SKAN) - The number of unique in-app purchases recorded by your measurement partner. Reporting may be delayed.

skan_total_purchase
Number

Total Purchases (SKAN) - The number of in-app purchases recorded as app events. Reporting may be delayed.

skan_total_purchase_value
Number

Total Purchase Value (SKAN) - The total value of in-app purchase events recorded as app events. Reporting may be delayed.

skan_add_to_cart
Number

Unique Adds to Cart (SKAN) - The number of unique times a user added items to a shopping cart. Reporting may be delayed.

skan_total_add_to_cart
Number

Total Adds to Cart (SKAN) - The number of times a user added items to a shopping cart. Reporting may be delayed.

skan_total_add_to_cart_value
Number

Total Add to Cart Value (SKAN) - The value of add to cart events recorded as app events. Reporting may be delayed.

skan_checkout
Number

Unique Checkouts (SKAN) - The number of unique checkouts in-app. Reporting may be delayed.

skan_total_checkout
Number

Total Checkouts (SKAN) - The number of checkouts in-app. Reporting may be delayed.

skan_total_checkout_value
Number

Total Checkout Value (SKAN) - The value of checkout events recorded as app events. Reporting may be delayed.

skan_view_content
Number

Unique View Content (SKAN) - The number of unique times a user viewed content in-app. Reporting may be delayed.

skan_total_view_content
Number

Total View Content (SKAN) - The number of times a user viewed content in-app. Reporting may be delayed.

skan_total_view_content_value
Number

Total View Content Value (SKAN) - The value of view content events recorded as app events. Reporting may be delayed.

skan_add_payment_info
Number

Unique Add Payment Info (SKAN) - The number of unique times a user added payment info in-app. Reporting may be delayed.

skan_total_add_payment_info
Number

Total Add Payment Info (SKAN) - The number of times a user added payment info in-app. Reporting may be delayed.

skan_add_to_wishlist
Number

Unique Add to Wishlist (SKAN) - The number of unique times users added items to a wishlist in-app. Reporting may be delayed.

skan_total_add_to_wishlist
Number

Total Add to Wishlist (SKAN) - The number of times users added items to a wishlist in-app. Reporting may be delayed.

skan_total_add_to_wishlist_value
Number

Total Add to Wishlist Value (SKAN) - The value of add to wishlist events recorded as app events. Reporting may be delayed.

skan_launch_app
Number

Unique Launch App (SKAN) - The number of unique times a user launched the app. Reporting may be delayed.

skan_total_launch_app
Number

Total Launch App (SKAN) - The number of times a user launched the app. Reporting may be delayed.

skan_total_complete_tutorial
Number

Total Complete Tutorial (SKAN) - The number of times a user completed a tutorial in-app. Reporting may be delayed.

skan_complete_tutorial
Number

Unique Complete Tutorial (SKAN) - The number of unique times a user completed an in-app tutorial. Reporting may be delayed.

skan_total_complete_tutorial_value
Number

Total Complete Tutorial Value (SKAN) - The value of complete tutorial events recorded as app events. Reporting may be delayed.

skan_create_group
Number

Unique Create Group (SKAN) - The number of unique times a user created a group in a mobile game app. Reporting may be delayed.

skan_total_create_group
Number

Total Create Group (SKAN) - The number of times a user created a group in a mobile game app. Reporting may be delayed.

skan_total_create_group_value
Number

Total Create Group Value (SKAN) - The value of create group events recorded as app events. Reporting may be delayed.

skan_join_group
Number

Unique Join Group (SKAN) - The number of unique times a user joined a group in a mobile game app. Reporting may be delayed.

skan_total_join_group
Number

Total Join Group (SKAN) - The number of times a user joined a group in a mobile game app. Reporting may be delayed.

skan_total_join_group_value
Number

Total Join Group Value (SKAN) - The value of join group events recorded as app events. Reporting may be delayed.

skan_create_gamerole
Number

Unique Create Role (SKAN) - The number of unique times a user created a character/role in a mobile game app. Reporting may be delayed.

skan_total_create_gamerole
Number

Total Create Role (SKAN) - The number of times a user created a character/role in a mobile game app. Reporting may be delayed.

skan_total_create_gamerole_value
Number

Total Create Role Value (SKAN) - The value of create role events recorded as app events. Reporting may be delayed.

skan_spend_credits
Number

Unique Spend Credit (SKAN) - The number of unique times a user spent credit in a mobile game app. Reporting may be delayed.

skan_total_spend_credits
Number

Total Spend Credit (SKAN) - The number of times a user spent credit in a mobile game app. Reporting may be delayed.

skan_total_spend_credits_value
Number

Total Spend Credit Value (SKAN) - The value of spend credit events recorded as app events. Reporting may be delayed.

skan_achieve_level
Number

Unique Achieve Level (SKAN) - The number of unique times a user achieved a level in-app. Reporting may be delayed.

skan_total_achieve_level
Number

Total Achieve Level (SKAN) - The number of times a user achieved a level in-app. Reporting may be delayed.

skan_total_achieve_level_value
Number

Total Achieve Level Value (SKAN) - The value of achieve level events recorded as app events. Reporting may be delayed.

skan_unlock_achievement
Number

Unique Unlock Achievement (SKAN) - The number of unique times a user unlocked an achievement in a mobile game app. Reporting may be delayed.

skan_total_unlock_achievement
Number

Total Unlock Achievement (SKAN) - The number of times a user unlocked an achievement in a mobile game app. Reporting may be delayed.

skan_total_unlock_achievement_value
Number

Total Unlock Achievement Value (SKAN) - The value of unlock achievement events recorded as app events. Reporting may be delayed.

skan_sales_lead
Number

Unique Generate Lead (SKAN) - The number of unique leads generated in-app. Reporting may be delayed.

skan_total_sales_lead
Number

Total Generate Lead (SKAN) - The number of leads generated in-app. Reporting may be delayed.

skan_total_sales_lead_value
Number

Total Generate Lead Value (SKAN) - The value of generate lead events recorded as app events. Reporting may be delayed.

skan_in_app_ad_click
Number

Unique In-App Ad Click (SKAN) - The number of unique in-app ad click events. Reporting may be delayed.

skan_total_in_app_ad_click
Number

Total In-App Ad Click (SKAN) - The number of in-app ad click events. Reporting may be delayed.

skan_total_in_app_ad_click_value
Number

Total In-App Ad Click Value (SKAN) - The value of in-app ad click events recorded as app events. Reporting may be delayed.

skan_in_app_ad_impr
Number

Unique In-App Ad Impr (SKAN) - The number of unique in-app ad impression events. Reporting may be delayed.

skan_total_in_app_ad_impr
Number

Total In-App Ad Impr (SKAN) - The number of in-app ad impression events. Reporting may be delayed.

skan_total_in_app_ad_impr_value
Number

Total In-App Ad Impr Value (SKAN) - The value of in-app ad impression events recorded as app events. Reporting may be delayed.

skan_loan_apply
Number

Unique Loan Apply (SKAN) - The number of unique times a user applied for a loan in-app. Reporting may be delayed.

skan_total_loan_apply
Number

Total Loan Apply (SKAN) - The number of times a user applied for a loan in-app. Reporting may be delayed.

skan_loan_credit
Number

Unique Loan Approval (SKAN) - The number of unique loan approvals in-app. Reporting may be delayed.

skan_total_loan_credit
Number

Total Loan Approval (SKAN) - The number of loan approvals in-app. Reporting may be delayed.

skan_loan_disbursement
Number

Unique Loan Disbursement (SKAN) - The number of unique loan disbursements in-app. Reporting may be delayed.

skan_total_loan_disbursement
Number

Total Loan Disbursement (SKAN) - The number of loan disbursements in-app. Reporting may be delayed.

skan_login
Number

Unique Login (SKAN) - The number of unique logins in-app. Reporting may be delayed.

skan_total_login
Number

Total Login (SKAN) - The number of logins in-app. Reporting may be delayed.

skan_ratings
Number

Unique Rate (SKAN) - The number of unique ratings in-app. Reporting may be delayed.

skan_total_ratings
Number

Total Rate (SKAN) - The number of ratings in-app. Reporting may be delayed.

skan_total_ratings_value
Number

Total Rate Value (SKAN) - The value of rate events recorded as app events. Reporting may be delayed.

skan_search
Number

Unique Search (SKAN) - The number of unique searches in-app. Reporting may be delayed.

skan_total_search
Number

Total Search (SKAN) - The number of searches in-app. Reporting may be delayed.

skan_start_trial
Number

Unique Start Trial (SKAN) - The number of unique times a user started a trial in-app. Reporting may be delayed.

skan_total_start_trial
Number

Total Start Trial (SKAN) - The number of times a user started a trial in-app. Reporting may be delayed.

skan_subscribe
Number

Unique Subscribe (SKAN) - The number of unique subscriptions in-app. Reporting may be delayed.

skan_total_subscribe
Number

Total Subscribe (SKAN) - The number of subscriptions in-app. Reporting may be delayed.

skan_total_subscribe_value
Number

Total Subscribe Value (SKAN) - The value of subscribe events recorded as app events. Reporting may be delayed.

skan_vta_conversion
Number

VTA Conversions (SKAN) - The number of conversion events attributed to an ad impression. Data may be incomplete due to SKAdNetwork limitations.

skan_vta_app_install
Number

VTA App Installs (SKAN) - The number of app install events attributed to an ad impression. Data may be incomplete due to SKAdNetwork limitations.

skan_vta_registration
Number

VTA Registrations (SKAN) - The number of in-app registration events attributed to an ad impression. Data may be incomplete due to SKAdNetwork limitations.

skan_vta_purchase
Number

VTA Purchases (SKAN) - The number of in-app purchase events attributed to an ad impression. Data may be incomplete due to SKAdNetwork limitations.

skan_cta_conversion
Number

CTA Conversions (SKAN) - The number of in-app conversion events attributed to an ad click. Data may be incomplete due to SKAdNetwork limitations.

skan_cta_app_install
Number

CTA App Installs (SKAN) - The number of app install events attributed to an ad click. Data may be incomplete due to SKAdNetwork limitations.

skan_cta_registration
Number

CTA Registrations (SKAN) - The number of in-app registration events attributed to an ad click. Data may be incomplete due to SKAdNetwork limitations.

skan_cta_purchase
Number

CTA Purchases (SKAN) - The number of in-app purchase events attributed to an ad click. Data may be incomplete due to SKAdNetwork limitations.