Meta Ads
Introduction
You have different tables depending on your connection settings:
meta_ads__{level}_insights_{breakdowns}_dailymeta_ads__{level}_insights_{breakdowns}_weeklymeta_ads__{level}_insights_{breakdowns}_monthlymeta_ads__{level}_insights_{breakdowns}_lifetimemeta_ads__ad_creative
The different levels available are: ads, adsets, campaigns
The breakdowns: age, gender, age, gender, country
Important
When to use _weekly, _monthly or _lifetime tables instead of _daily?
These granularities are crucial when working with non-aggregatable metrics, which are typically identified by the _unique suffix in the metric name. While daily tables allow for simple aggregation of metrics like impressions (where you can sum daily values to obtain monthly totals), this approach fails for metrics that represent distinct or unique interactions.
For example, reach is a classic non-aggregatable metric. You cannot calculate monthly reach by simply summing daily reach values. Instead, you must use the appropriate granularity table—such as the _weekly or _monthly table—to accurately capture unique interactions across a given time period.
Key considerations:
- Use
_dailytables for metrics that can be summed (e.g., impressions) - Use
_weekly,_monthly, or_lifetimetables for metrics representing unique interactions (e.g., reach) - Metrics with
_uniquein their name typically require special aggregation methods
Insights Table
Account ID : the ID of the advertising account.
Account Name : The name of the advertising account.
Account Currency : The currency used for billing in the advertising account. Example: USD, EUR, GBP.
Ad ID : the ID of the ad.
Ad Name : The name of the ad.
Ad Created Time : The date and time the ad was created.
Ad Updated Time : The date and time the ad was last updated.
Ad Effective Status : The effective status of the ad. The status could be effective either because of its own status, or the status of its parent units. (e.g., ACTIVE, PAUSED, DELETED).
Ad Bid Type : The type of bidding used for the ad.
Ad Bid Amount : The amount bid for the ad.
Source Ad ID : The ID of the original ad if this ad is a copy.
Last Updated By App ID : Indicates the app used for the most recent update of the ad.
Preview Shareable Link : A link that enables users to preview ads in different placements.
Ad Set ID : the ID of the ad set.
Ad Set Name : The name of the ad set.
Ad Set Daily Budget : The daily budget for the ad set.
Ad Set Lifetime Budget : The lifetime budget for the ad set.
Ad Set Created Time : The date and time the ad set was created.
Ad Set Updated Time : The date and time the ad set was last updated.
Ad Set Start Time : The date and time the ad set is scheduled to start.
Ad Set End Time : The date and time the ad set is scheduled to end.
Ad Set Effective Status : The effective status of the ad set (e.g., ACTIVE, PAUSED, DELETED).
Ad Set Optimization Goal : The optimization goal for the ad set (e.g., REACH, CLICKS, IMPRESSIONS).
Ad Set Bid Amount : The bid amount for the ad set (if applicable).
Ad Set Billing Event : The billing event for the ad set (e.g., IMPRESSIONS, CLICKS, CONVERSIONS).
Source Ad Set ID : The ID of the original ad set if this ad set is a copy.
Campaign ID : the ID of the campaign.
Campaign Name : The name of the campaign.
Campaign Daily Budget : The daily budget for the campaign.
Campaign Lifetime Budget : The lifetime budget for the campaign.
Campaign Created Time : The date and time the campaign was created.
Campaign Updated Time : The date and time the campaign was last updated.
Campaign Start Time : The date and time the campaign is scheduled to start.
Campaign End Time : The date and time the campaign is scheduled to end.
Campaign Effective Status : The effective status of the campaign (e.g., ACTIVE, PAUSED, DELETED).
Campaign Objective : The objective of the campaign.
Campaign Buying Type : The buying type of the campaign (e.g., AUCTION, RESERVED).
Source Campaign ID : The ID of the original campaign if this campaign is a copy.
Date : The date for which the metrics are reported.
Conversion Rate Ranking : A ranking of your ad's expected conversion rate. Your ad is ranked against ads with your optimization goal that competed for the same audience. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there's not enough information about the ad. This metric is an ad relevance diagnostic and does not apply to campaigns or ad sets, only ads.
Engagement Rate Ranking : A ranking of your ad's expected engagement rate. Engagement includes all clicks, likes, comments and shares. Your ad is ranked against ads that competed for the same audience. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there's not enough information about the ad. This metric is an ad relevance diagnostic and does not apply to campaigns or ad sets, only ads.
Quality Ranking : A ranking of your ad’s perceived quality. Quality is measured using feedback on your ads and the post-click experience. Your ad is ranked against ads that competed for the same audience. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there’s not enough information about the ad. This metric is an ad relevance diagnostic (https://www.facebook.com/help/403110480493160) and does not apply to campaigns or ad sets, only ads.
Spend : The amount spent on the ad.
Social Spend : The amount spent on social components of the ad (e.g., boosted posts).
Clicks : The total number of clicks on the ad.
Inline Link Clicks : The number of clicks on links within the ad.
Outbound Clicks : The number of clicks that take the user outside of the Facebook platform. This is often clicks to a website.
Impressions : The number of times your ads were on screen.
Full View Impressions : The number of Full Views on your Page's posts as a result of your ad.
Inline Post Engagement : The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window.
Reach : The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated.
Full View Reach : The number of people who performed a Full View on your Page's post as a result of your ad.
Unique Clicks : The number of people who performed a click (all). This metric is estimated.
Unique Inline Link Clicks : The number of people who performed an inline link click. This metric is estimated.
Unique Outbound Clicks : The number of people who performed an outbound click. This metric is estimated.
Mobile App Purchase ROAS : The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event.
Purchase ROAS : The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.
Website Purchase ROAS : The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.
Instant Experience Clicks to Open : The number of clicks on your ad that open an Instant Experience. This metric is in development.
Instant Experience Clicks to Start : The number of times an interactive component in an Instant Experience starts. This metric is in development.
Instant Experience Outbound Clicks : The number of clicks on links in an Instant Experience that take people off Facebook-owned properties. This metric is in development.
Conversion Values : The total value of all conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversion values.
Conversions : The total number of conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversions.
Converted Product Quantity : The number of products purchased which are recorded by your merchant partner’s pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
Converted Product Value : The value of purchases recorded by your merchant partner’s pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
Estimated Ad Recallers : The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. This metric is estimated and in development.
Video Play Actions : The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.
Video 3 Sec Watched Actions : The number of times a video was watched for at least 3 seconds.
Video Continuous 2 Sec Watched Actions : video_continuous_2_sec_watched_actions
Video 15 Sec Watched Actions : The number of times a video was watched for at least 15 seconds.
Video 30 Sec Watched Actions : The number of times a video was watched for at least 30 seconds.
Video P25 Watched Actions : The number of times your video was played at 25% of its length, including plays that skipped to this point.
Video P50 Watched Actions : The number of times your video was played at 50% of its length, including plays that skipped to this point.
Video P75 Watched Actions : The number of times your video was played at 75% of its length, including plays that skipped to this point.
Video P95 Watched Actions : The number of times your video was played at 95% of its length, including plays that skipped to this point.
Video P100 Watched Actions : The number of times your video was played at 100% of its length, including plays that skipped to this point.
Video Avg Time Watched Actions : The average time a video was played, including any time spent replaying the video for a single impression.
Unique Video 3 Sec Watched Actions : The number of people who watched a video for at least 3 seconds.
Unique Video Continuous 2 Sec Watched Actions : The number of people who watched a video for at least 2 continuous seconds.
Unique Video 15 Sec Watched Actions : The number of people who watched a video for at least 15 seconds.
App Custom Event: Achievement Unlocked - The number of times mobile app achievements were unlocked.
App Custom Event: Activate App - The number of times the mobile app was started.
App Custom Event: Add Payment Info - The number of times payment details were added in the mobile app.
App Custom Event: Add to Cart - The number of times items were added to a cart in the mobile app.
App Custom Event: Add to Wishlist - The number of times items were added to a wishlist in the mobile app.
App Custom Event: Complete Registration - The number of times registrations were completed in the mobile app.
App Custom Event: Content View - The number of times content was viewed in the mobile app.
App Custom Event: Initiated Checkout - The number of times checkouts were initiated in the mobile app.
App Custom Event: Level Achieved - The number of times levels were achieved in the mobile app.
App Custom Event: Purchase - The number of purchases made in the mobile app.
App Custom Event: Rate - The number of times the mobile app was rated.
App Custom Event: Search - The number of searches performed in the mobile app.
App Custom Event: Spent Credits - The number of times credits were spent in the mobile app.
App Custom Event: Tutorial Completion - The number of times tutorials were completed in the mobile app.
App Custom Event: Other - The number of other actions performed in the mobile app.
App Installs - The number of app installs.
App Uses - The number of times the app was used.
Checkins - The number of check-ins.
Comments - The number of post comments.
Credit Spends - The number of credit spends.
Game Plays - The number of game plays.
Landing Page Views - The number of landing page views.
Likes - The number of page likes.
Link Clicks - The number of link clicks.
Mobile App Installs - The number of mobile app installs.
Offsite Conversion: Add Payment Info - The number of times payment information was added via the Facebook pixel.
Offsite Conversion: Add to Cart - The number of times products were added to cart via the Facebook pixel.
Offsite Conversion: Add to Wishlist - The number of times products were added to wishlist via the Facebook pixel.
Offsite Conversion: Complete Registration - The number of completed registrations via the Facebook pixel.
Offsite Conversion: Custom - The number of custom conversions defined by the advertiser via the Facebook pixel.
Offsite Conversion: Initiate Checkout - The number of initiated checkouts via the Facebook pixel.
Offsite Conversion: Lead - The number of leads generated via the Facebook pixel.
Offsite Conversion: Purchase - The number of purchases made via the Facebook pixel.
Offsite Conversion: Search - The number of searches made via the Facebook pixel.
Offsite Conversion: View Content - The number of content views via the Facebook pixel.
Onsite Conversion: Flow Complete - The number of completed on-Facebook workflows.
Onsite Conversion: Messaging Block - The number of blocked messaging conversations on Facebook.
Onsite Conversion: Messaging Conversation Started (7d) - The number of messaging conversations started on Facebook in the last 7 days.
Onsite Conversion: Messaging First Reply - The number of new messaging conversations started on Facebook.
Onsite Conversion: Messaging User Subscribed - The number of messaging subscriptions on Facebook.
Onsite Conversion: Post Save - The number of times posts were saved on Facebook.
Onsite Conversion: Purchase - The number of purchases made on Facebook.
Outbound Clicks - The number of outbound clicks.
Photo Views - The number of page photo views.
Post Shares - The number of post shares.
Post Reactions - The number of post reactions.
Event Responses - Number of RSVPs to events.
Contacts (Total) - Total number of contacts across all platforms.
Contacts (Website) - Number of contacts made through the website.
Contacts (Mobile App) - Number of contacts made through the mobile app.
Contacts (Offline) - Number of offline contacts.
Customize Product (Total) - Total number of product customizations.
Customize Product (Website) - Number of product customizations on the website.
Customize Product (Mobile App) - Number of product customizations on the mobile app.
Customize Product (Offline) - Number of offline product customizations.
Donations (Total) - Total number of donations.
Donations (Website) - Number of donations through the website.
Donations (On Facebook) - Number of donations made on Facebook.
Donations (Mobile App) - Number of donations through the mobile app.
Donations (Offline) - Number of offline donations.
Find Location (Total) - Total number of location searches.
Find Location (Website) - Number of location searches on the website.
Find Location (Mobile App) - Number of location searches on the mobile app.
Find Location (Offline) - Number of offline location searches.
Appointments Scheduled (Total) - Total number of appointments scheduled.
Appointments Scheduled (Website) - Number of appointments scheduled through the website.
Appointments Scheduled (Mobile App) - Number of appointments scheduled through the mobile app.
Appointments Scheduled (Offline) - Number of offline appointments scheduled.
Trials Started (Total) - Total number of trials started.
Trials Started (Website) - Number of trials started on the website.
Trials Started (Mobile App) - Number of trials started on the mobile app.
Trials Started (Offline) - Number of offline trials started.
Applications Submitted (Total) - Total number of applications submitted.
Applications Submitted (Website) - Number of applications submitted through the website.
Applications Submitted (Mobile App) - Number of applications submitted through the mobile app.
Applications Submitted (Offline) - Number of offline applications submitted.
Applications Submitted (On Facebook) - Number of applications submitted through Facebook.
Subscriptions (Total) - Total number of subscriptions.
Subscriptions (Website) - Number of subscriptions through the website.
Subscriptions (Mobile App) - Number of subscriptions through the mobile app.
Subscriptions (Offline) - Number of offline subscriptions.
Recurring Subscription Payments (Total) - Total number of recurring subscription payments.
Recurring Subscription Payments (Website) - Number of recurring subscription payments through the website.
Recurring Subscription Payments (Mobile App) - Number of recurring subscription payments through the mobile app.
Recurring Subscription Payments (Offline) - Number of offline recurring subscription payments.
Canceled Subscriptions (Total) - Total number of canceled subscriptions.
Canceled Subscriptions (Website) - Number of canceled subscriptions through the website.
Canceled Subscriptions (Mobile App) - Number of canceled subscriptions through the mobile app.
Canceled Subscriptions (Offline) - Number of offline canceled subscriptions.
Ad Click (Mobile App) - The number of clicks on ads within a mobile app.
Ad Impression (Mobile App) - The number of times ads were displayed within a mobile app.
Click-to-Call: Call Confirm - Estimated number of call confirmation clicks. This signifies someone clicking to confirm initiating a call.
Click-to-Call: Calls Placed - Number of calls placed via click-to-call.
Click-to-Call: 20s Calls Placed - Number of calls placed via click-to-call that lasted for at least 20 seconds.
Click-to-Call: 60s Calls Placed - Number of calls placed via click-to-call that lasted for at least 60 seconds.
Page Engagement - Number of actions people take involving your Page or content on it.
Post Engagement - Number of actions people take involving your posts or content on them.
On-Facebook Leads - The total number of leads generated on Facebook, including those from Messenger and Instant Forms.
Leads (All) - The total number of leads from both on-Facebook and off-Facebook sources.
On-Facebook Leads (Messenger & Instant Forms) - The number of on-Facebook leads specifically coming from Messenger and Instant Forms.
Omni-App Installs - Total app installs across all platforms.
Omni-Purchases - Total purchases across platforms (on and off Facebook).
Omni-Add to Cart - Total "add to cart" events across platforms.
Omni-Complete Registration - Total completed registrations across platforms.
Omni-View Content - Total content views across platforms.
Omni-Search - Total searches across platforms.
Omni-Initiated Checkout - Total initiated checkouts across platforms.
Omni-Achievement Unlocked - Total achievements unlocked across platforms.
Omni-Activate App - Total app activations across platforms.
Omni-Level Achieved - Total levels achieved across platforms.
Omni-Rate - Total ratings submitted across platforms.
Omni-Spend Credits - Total credits spent across platforms.
Omni-Tutorial Completion - Total tutorials completed across platforms.
Omni-Custom - Total custom events across platforms.
Value of Offsite Conversion: Add Payment Info - Total value associated with adding payment info via Facebook pixel.
Value of Offsite Conversion: Add to Cart - Total value associated with adding items to cart via Facebook pixel.
Value of Offsite Conversion: Add to Wishlist - Total value associated with adding to wishlist via Facebook pixel.
Value of Offsite Conversion: Complete Registration - Total value associated with completing registration via Facebook pixel.
Value of Offsite Conversion: Custom - Total value associated with custom conversions via Facebook pixel.
Value of Offsite Conversion: Initiate Checkout - Total value associated with initiating checkout via Facebook pixel.
Value of Offsite Conversion: Lead - Total value associated with leads generated via Facebook pixel.
Value of Offsite Conversion: Purchase - Total value associated with purchases via Facebook pixel.
Value of Offsite Conversion: Search - Total value associated with searches via Facebook pixel.
Value of Offsite Conversion: View Content - Total value associated with content views via Facebook pixel.
Value of Game Plays - Total value attributed to game plays.
Value of App Custom Event: Achievement Unlocked - Total value attributed to mobile app achievements unlocked.
Value of App Custom Event: Activate App - Total value attributed to mobile app activations.
Value of App Custom Event: Add Payment Info - Total value attributed to adding payment info in mobile app.
Value of App Custom Event: Add to Cart - Total value attributed to adding to cart in mobile app.
Value of App Custom Event: Add to Wishlist - Total value attributed to adding to wishlist in mobile app.
Value of App Custom Event: Complete Registration - Total value attributed to completing registration in mobile app.
Value of App Custom Event: Content View - Total value attributed to content views in mobile app.
Value of App Custom Event: Initiated Checkout - Total value attributed to initiating checkout in mobile app.
Value of App Custom Event: Level Achieved - Total value attributed to achieving levels in mobile app.
Value of App Custom Event: Purchase - Total value attributed to purchases in mobile app.
Value of App Custom Event: Rate - Total value attributed to rating the mobile app.
Value of App Custom Event: Search - Total value attributed to searches in mobile app.
Value of App Custom Event: Spent Credits - Total value attributed to spending credits in mobile app.
Value of App Custom Event: Tutorial Completion - Total value attributed to completing tutorials in mobile app.
Value of App Custom Event: Other - Total value attributed to other actions in mobile app.
Value of App Installs - Total value attributed to app installs.
Value of App Uses - Total value attributed to app usage.
Value of Mobile App Installs - Total value attributed to mobile app installs.
Value of Contacts (Total) - Total value attributed to all contact methods.
Value of Contacts (Website) - Value attributed to contacts made through the website.
Value of Contacts (Mobile App) - Value attributed to contacts made through the mobile app.
Value of Contacts (Offline) - Value attributed to offline contacts.
Value of Product Customizations (Total) - Total value attributed to product customizations across all methods.
Value of Product Customizations (Website) - Value attributed to product customizations on the website.
Value of Product Customizations (Mobile App) - Value attributed to product customizations on the mobile app.
Value of Product Customizations (Offline) - Value attributed to offline product customizations.
Value of Donations (Total) - Total value of donations across all methods.
Value of Donations (Website) - Value of donations made through the website.
Value of Donations (On Facebook) - Value of donations made on Facebook.
Value of Donations (Mobile App) - Value of donations made through the mobile app.
Value of Donations (Offline) - Value of offline donations.
Value of Find Location (Total) - Total value attributed to finding a location across all methods.
Value of Find Location (Website) - Value attributed to location searches on the website.
Value of Find Location (Mobile App) - Value attributed to location searches on the mobile app.
Value of Find Location (Offline) - Value attributed to offline location searches.
Value of Schedule (Total) - Total value attributed to scheduled appointments across all methods.
Value of Schedule (Website) - Value attributed to scheduling appointments on the website.
Value of Schedule (Mobile App) - Value attributed to scheduling appointments on the mobile app.
Value of Schedule (Offline) - Value attributed to scheduling appointments offline.
Value of Start Trial (Total) - Total value attributed to starting trials across all methods.
Value of Start Trial (Website) - Value attributed to starting trials on the website.
Value of Start Trial (Mobile App) - Value attributed to starting trials on the mobile app.
Value of Start Trial (Offline) - Value attributed to starting trials offline.
Value of Submit Application (Total) - Total value attributed to submitting applications across all methods.
Value of Submit Application (Website) - Value attributed to submitting applications on the website.
Value of Submit Application (Mobile App) - Value attributed to submitting applications on the mobile app.
Value of Submit Application (Offline) - Value attributed to submitting applications offline.
Value of Submit Application (On Facebook) - Value attributed to submitting applications on Facebook.
Value of Subscribe (Total) - Total value attributed to subscriptions across all methods.
Value of Subscribe (Website) - Value attributed to subscribing on the website.
Value of Subscribe (Mobile App) - Value attributed to subscribing on the mobile app.
Value of Subscribe (Offline) - Value attributed to offline subscriptions.
Value of Recurring Subscription Payment (Total) - Total value attributed to recurring subscription payments across all methods.
Value of Recurring Subscription Payment (Website) - Value attributed to recurring subscription payments on the website.
Value of Recurring Subscription Payment (Mobile App) - Value attributed to recurring subscription payments on the mobile app.
Value of Recurring Subscription Payment (Offline) - Value attributed to offline recurring subscription payments.
Value of Canceled Subscription (Total) - Total value attributed to canceled subscriptions across all methods.
Value of Canceled Subscription (Website) - Value attributed to canceling subscriptions on the website.
Value of Canceled Subscription (Mobile App) - Value attributed to canceling subscriptions on the mobile app.
Value of Canceled Subscription (Offline) - Value attributed to canceling subscriptions offline.
Value of Ad Click (Mobile App) - Total value attributed to clicks on in-app ads.
Value of Ad Impression (Mobile App) - Total value attributed to impressions of in-app ads.
Value of Omni-App Installs - Total value associated with app installs across all platforms.
Value of Omni-Purchases - Total value associated with purchases across all platforms.
Value of Omni-Add to Cart - Total value associated with adding to cart across all platforms.
Value of Omni-Complete Registration - Total value associated with completing registrations across all platforms.
Value of Omni-View Content - Total value associated with content views across all platforms.
Value of Omni-Search - Total value associated with searches across all platforms.
Value of Omni-Initiated Checkout - Total value associated with initiated checkouts across all platforms.
Value of Omni-Achievement Unlocked - Total value associated with achievements unlocked across all platforms.
Value of Omni-Activate App - Total value associated with activating the app across all platforms.
Value of Omni-Level Achieved - Total value associated with levels achieved across all platforms.
Value of Omni-Rate - Total value associated with ratings submitted across all platforms.
Value of Omni-Spend Credits - Total value associated with credits spent across all platforms.
Value of Omni-Tutorial Completion - Total value associated with tutorials completed across all platforms.
Value of Omni-Custom - Total value associated with custom events across all platforms.
Unique App Custom Event: Achievement Unlocked - Number of people who unlocked achievements in the mobile app.
Unique App Custom Event: Activate App - Number of people who activated/opened the mobile app.
Unique App Custom Event: Add Payment Info - Number of people who added payment info in the mobile app.
Unique App Custom Event: Add to Cart - Number of people who added items to their cart in the mobile app.
Unique App Custom Event: Add to Wishlist - Number of people who added items to a wishlist in the mobile app.
Unique App Custom Event: Complete Registration - Number of people who completed registration in the mobile app.
Unique App Custom Event: Content View - Number of people who viewed content in the mobile app.
Unique App Custom Event: Initiated Checkout - Number of people who initiated checkout in the mobile app.
Unique App Custom Event: Level Achieved - Number of people who achieved a level in the mobile app.
Unique App Custom Event: Purchase - Number of people who made a purchase in the mobile app.
Unique App Custom Event: Rate - Number of people who rated the mobile app.
Unique App Custom Event: Search - Number of people who performed a search in the mobile app.
Unique App Custom Event: Spent Credits - Number of people who spent credits in the mobile app.
Unique App Custom Event: Tutorial Completion - Number of people who completed a tutorial in the mobile app.
Unique App Custom Event: Other - Number of people who triggered other custom events in the mobile app.
Unique App Installs - Number of people who installed the app.
Unique App Uses - Number of people who used the app.
Unique Checkins - Number of people who checked in.
Unique Comments - Number of people who commented.
Unique Credit Spends - Number of people who spent credits.
Unique Game Plays - Number of people who played the game.
Unique Landing Page Views - Number of people who viewed the landing page.
Unique Likes - Number of people who liked the page or post.
Unique Link Clicks - Number of people who clicked on a link.
Unique Mobile App Installs - Number of people who installed the mobile app.
Unique Offsite Conversion: Add Payment Info - Number of people who added payment information on the website.
Unique Offsite Conversion: Add to Cart - Number of people who added items to their cart on the website.
Unique Offsite Conversion: Add to Wishlist - Number of people who added items to a wishlist on the website.
Unique Offsite Conversion: Complete Registration - Number of people who completed registration on the website.
Unique Offsite Conversion: Custom - Number of people who triggered a custom conversion event on the website.
Unique Offsite Conversion: Initiate Checkout - Number of people who initiated checkout on the website.
Unique Offsite Conversion: Lead - Number of people who submitted a lead form on the website.
Unique Offsite Conversion: Purchase - Number of people who made a purchase on the website.
Unique Offsite Conversion: Search - Number of people who performed a search on the website.
Unique Offsite Conversion: View Content - Number of people who viewed content on the website.
Unique Onsite Conversion: Flow Complete - Number of people who completed a lead form flow on Facebook.
Unique Onsite Conversion: Messaging Block - Number of people who blocked messaging conversations.
Unique Onsite Conversion: Messaging Conversation Started (7d) - Number of people who started a messaging conversation in the last 7 days.
Unique Onsite Conversion: Messaging First Reply - Number of people who sent their first reply in a messaging conversation.
Unique Onsite Conversion: Messaging User Subscribed - Number of people who subscribed to messaging updates.
Unique Onsite Conversion: Post Save - Number of people who saved a post.
Unique Onsite Conversion: Purchase - Number of people who made a purchase on Facebook.
Unique Outbound Clicks - Number of people who clicked on a link leading outside of Facebook.
Unique Photo Views - Number of people who viewed a photo.
Unique Post Shares - Number of people who shared a post.
Unique Post Reactions - Number of people who reacted to a post.
Unique Event Responses - Number of people who responded to an event.
Unique 3-Second Video Views - Number of people who viewed a video for at least 3 seconds.
Creative Table
Account ID - The ID of the ad account.
Account Name - The name of the ad account.
Ad ID - The ID of the ad.
Creative ID - Unique ID for an ad creative.
Actor ID - The ID of the Page or User who owns the ad creative.
App Link Treatment - Defines the action taken when a user clicks an ad but doesn't have the app installed.
Asset Feed Spec - Specifies an asset feed for Dynamic Creative.
Authorization Category - Specifies whether the ad is labeled as political.
Body - The main text content of the ad.
Branded Content - Data related to branded content ads.
Bundle Folder ID - The ID of the Dynamic Ad's bundle folder.
Call To Action Type - The type of call-to-action button.
Categorization Criteria - The categorization field for Dynamic Category Ads.
Category Media Source - The rendering mode for Dynamic Category Ads.
Collaborative Ads LSB Image Bank ID - Image bank ID for CPAS local delivery.
Degrees of Freedom Spec - Specifies the allowed transformations for the creative.
Destination Set ID - The ID of the Product Set for a Destination Catalog.
Dynamic Ad Voice - Controls the voice of the ad for Store Traffic Objective in Dynamic Ads.
Effective Authorization Category - System-determined political ad status.
Effective Instagram Media ID - The ID of the Instagram post used in the ad.
Effective Instagram Story ID - The ID of the Instagram Story used in the ad.
Effective Object Story ID - The ID of the Page post used in the ad.
Enable Direct Install - Whether Direct Install is enabled.
Enable Launch Instant App - Whether Instant App is enabled.
Facebook Branded Content Sponsor ID - The ID of the sponsor page for Facebook Branded Content.
Image Crops - Crop dimensions for the ad image.
Image Hash - Image hash for the ad creative.
Image URL - URL of the image for the creative.
Instagram Actor ID - The Instagram account ID used for running ads.
Instagram Branded Content Sponsor ID - ID of the sponsor for Instagram Branded Content.
Instagram Permalink URL - URL of the Instagram post to use as an ad.
Instagram Story ID - The ID of the Instagram Story to use as an ad (deprecated).
Instagram User ID - The ID of the Instagram user.
Link Destination Display URL - Overrides the display URL for link ads.
Link OG ID - The Open Graph ID for the link.
Link URL - URL of the landing page for the ad.
Name - Name of the ad creative.
Object ID - ID of the Facebook object being promoted.
Object Store URL - iTunes or Google Play URL for app ads.
Object Story ID - ID of a Facebook Page post used in the ad.
Object Type - Type of Facebook object being advertised.
Object URL - URL that opens when the ad is clicked.
Page Welcome Message - Welcome message for Click-to-Messenger ads.
Photo Album Source Object Story ID - ID of the source story for photo album ads.
Place Page Set ID - ID of the page set for the creative.
Playable Asset ID - The ID of the playable asset.
Portrait Customizations - Rendering customizations for portrait mode ads.
Product Set ID - ID of the product set for Dynamic Ads.
Recommender Settings - Settings for product recommendations in Dynamic Ads.
Referral ID - ID of the Referral Ad Configuration.
Source Instagram Media ID - ID of the Instagram post for creating ads.
Status - The status of the creative.
Template URL - URL of the template for Dynamic Ads with third-party click tracking.
Thumbnail ID - ID of the thumbnail image.
Thumbnail URL - URL of the thumbnail image.
Title - Title of the ad.
URL Tags - Query Text parameters appended to URLs clicked from certain ad types.
Use Page Actor Override - Whether to display the Facebook Page associated with app ads.
Video ID - Facebook object ID for the video in the ad creative.