Instagram Insights
Important
For the Media table
- We retrieve the latest 500 media items from an Instagram account daily, provided they were published within the last 2 years.
Account Table
Account ID - The unique ID of the Instagram account.
Username - The username of the Instagram account
Instagram ID - The unique ID of the Instagram account.
Name - The name associated with the Instagram account (e.g., business or personal name).
Date - The date for which the metrics are being reported.
Followers Count (Lifetime) - The total number of followers the account has accumulated over its lifetime.
Media Count (Lifetime) - The total number of media items (posts, stories, etc.) shared by the account over its lifetime.
Accounts Engaged (Day) - The number of unique accounts that engaged with the account's content on a given day.
Comments (Day) - The number of comments received on the account's content on a given day.
Views (Day) - The number of times your content was played or displayed. Content includes reels, posts, stories.
Likes (Day) - The number of likes received on the account's content on a given day.
Reach (Day) - The number of unique accounts that saw the account's content on a given day.
Replies (Day) - The number of replies received on the account's comments on a given day.
Saves (Day) - The number of times the account's content was saved on a given day.
Shares (Day) - The number of times the account's content was shared on a given day.
Total Interactions (Day) - The total number of interactions (likes, comments, shares, saves, etc.) with the account's content on a given day.
Media Table
Account ID - The unique ID of the Instagram account.
Username - The username of the Instagram account
Media ID - The unique ID of the media object.
Shortcode - The short, unique code used in the URL of the media object.
Caption - The caption text associated with the media object.
Datetime - The date and time the media object was created.
Permalink - The permanent URL of the media object.
Thumbnail URL - The URL of the thumbnail image for the media object.
Media Product Type - The type of media product (e.g., "FEED", "STORY", "REELS", "IGTV").
Media Type - The type of media (e.g., "IMAGE", "VIDEO", "CAROUSEL_ALBUM").
Media URL - The URL of the full-size media object.
Views Lifetime - Total number of times the video IG Media has been seen.
Comments Lifetime - The total number of comments on the media object.
Follows Lifetime - The total number of follows gained from this media object.
IG Reels Average Watch Time Lifetime - The average watch time of Reels related to this media.
IG Reels Video View Total Time Lifetime - The total time spent viewing Reels related to this media.
Likes Lifetime - The total number of likes on the media object.
Profile Activity Lifetime - The total number of profile actions (e.g., visits, follows) generated by this media.
Profile Visits Lifetime - The total number of profile visits generated by this media.
Reach Lifetime - The total number of unique accounts that have viewed the media object.
Saved Lifetime - The total number of times the media object has been saved.
Shares Lifetime - The total number of times the media object has been shared.
Total Interactions Lifetime - The total number of interactions (e.g., likes, comments, shares) with the media object.