Data Sources

Snapchat Ads

Metrics & Dimensions List

Insights Table

ad_account_id
Text

Ad Account ID - The ID of the ad account.

ad_account_name
Text

Ad Account Name - The name of the ad account.

campaign_id
Text

Campaign ID - The ID of the campaign.

campaign_name
Text

Campaign Name - The name of the campaign.

campaign_updated_at
Timestamp

Campaign Updated At - The date and time the campaign was last updated.

campaign_created_at
Timestamp

Campaign Created At - The date and time the campaign was created.

campaign_status
Text

Campaign Status - The status of the campaign (e.g., ACTIVE, PAUSED).

campaign_objective
Text

Campaign Objective - The objective of the campaign (e.g., WEBSITE_CLICKS, APP_INSTALLS).

campaign_start_time
Timestamp

Campaign Start Time - The start date and time of the campaign.

campaign_end_time
Timestamp

Campaign End Time - The end date and time of the campaign.

campaign_buy_model
Text

Campaign Buy Model - The buy model of the campaign (e.g., AUCTION, REACH_AND_FREQUENCY).

campaign_creation_state
Text

Campaign Creation State - The creation state of the campaign.

campaign_lifetime_spend_cap
Number

Campaign Lifetime Spend Cap - The lifetime spend cap for the campaign.

campaign_deleted
Boolean

Campaign Deleted - Whether the campaign has been deleted.

adsquad_id
Text

Ad Squad ID - The ID of the ad squad.

adsquad_name
Text

Ad Squad Name - The name of the ad squad.

adsquad_updated_at
Timestamp

Ad Squad Updated At - The date and time the ad squad was last updated.

adsquad_created_at
Timestamp

Ad Squad Created At - The date and time the ad squad was created.

adsquad_status
Text

Ad Squad Status - The status of the ad squad.

adsquad_type
Text

Ad Squad Type - The type of the ad squad.

adsquad_billing_event
Text

Ad Squad Billing Event - The billing event for the ad squad.

adsquad_bid
Number

Ad Squad Bid - The bid for the ad squad.

adsquad_auto_bid
Boolean

Ad Squad Auto Bid - Allow Snapchat to automatically set the bid to recommended amount.

adsquad_target_bid
Boolean

Ad Squad Target Bid - Allows Snapchat to adjust the bid aiming to keep your average CPA at or below the amount set by the ad set end date.

adsquad_bid_strategy
Text

Ad Squad Bid Strategy - The bid strategy for the ad squad.

delivery_constraint
Text

Delivery Constraint - The delivery constraint for the ad squad.

adsquad_daily_budget
Number

Ad Squad Daily Budget - The daily budget for the ad squad.

adsquad_lifetime_budget
Number

Ad Squad Lifetime Budget - The lifetime budget for the ad squad.

adsquad_start_time
Timestamp

Ad Squad Start Time - The start date and time of the ad squad.

adsquad_end_time
Timestamp

Ad Squad End Time - The end date and time of the ad squad.

adsquad_optimization_goal
Text

Ad Squad Optimization Goal - The optimization goal of the ad squad.

pixel_id
Text

Pixel ID - The ID of the Snap Pixel.

pacing_type
Text

Pacing Type - The pacing type for the ad squad.

child_ad_type
Text

Child Ad Type - The child ad type.

forced_view_setting
Text

Forced View Setting - The forced view setting for the ad.

creation_state
Text

Creation State - The creation state of the ad.

skadnetwork_properties
JSON

SKAdNetwork Properties - The SKAdNetwork properties for the ad.

delivery_properties_version
Text

Delivery Properties Version - The delivery properties version for the ad.

targeting_reach_status
Text

Targeting Reach Status - The targeting reach status of the ad.

placement_v2
Text

Placement V2 - The placement of the ad.

brand_safety_config
Text

Brand Safety Config - The brand safety config for the ad.

adsquad_deleted
Boolean

Ad Squad Deleted - Whether the ad squad has been deleted.

ad_id
Text

Ad ID - The ID of the ad.

ad_name
Text

Ad Name - The name of the ad.

ad_updated_at
Timestamp

Ad Updated At - The date and time the ad was last updated.

ad_created_at
Timestamp

Ad Created At - The date and time the ad was created.

creative_id
Text

Creative ID - The ID of the ad creative.

creative_name
Text

Creative Name - The name of the ad creative.

creative_type
Text

Creative Type - The type of the ad creative.

creative_headline
Text

Creative Headline - The headline of the ad creative.

creative_shareable
Boolean

Creative Shareable - Whether the ad creative is shareable.

ad_status
Text

Ad Status - The status of the ad.

ad_type
Text

Ad Type - The type of the ad.

ad_render_type
Text

Ad Render Type - The render type of the ad.

ad_review_status
Text

Ad Review Status - The review status of the ad.

third_party_paid_impression_tracking_urls
Array

Third Party Paid Impression Tracking URLs - Third-party URLs for tracking paid impressions.

third_party_on_swipe_tracking_urls
Array

Third Party On Swipe Tracking URLs - Third-party URLs for tracking swipes.

ad_deleted
Boolean

Ad Deleted - Whether the ad has been deleted.

date
Date

Date - The date for which the metrics are reported.

impressions
Number

Impressions - The number of times the ad was displayed.

swipes
Number

Swipes - The number of times users swiped up on the ad.

view_time_millis
Number

View Time Millis (Deprecated) - Use screen_time_millis. Total time spent viewing the ad (milliseconds).

screen_time_millis
Number

Screen Time Millis - Total time spent viewing the ad (milliseconds).

quartile_1
Number

Quartile 1 - Video views to 25%.

quartile_2
Number

Quartile 2 - Video views to 50%.

quartile_3
Number

Quartile 3 - Video views to 75%.

view_completion
Number

View Completion - Video views to 100%.

spend
Number

Spend - Amount spent on the ad.

video_views
Number

Video Views - Number of video views (at least 2 seconds or a swipe up).

android_installs
Number

Android Installs - Number of Android app installs.

attachment_avg_view_time_millis
Number

Attachment Average View Time Millis - Average attachment view time (milliseconds).

attachment_frequency
Number

Attachment Frequency - Average number of attachment views per user.

attachment_quartile_1
Number

Attachment Quartile 1 - Long-form video views to 25%.

attachment_quartile_2
Number

Attachment Quartile 2 - Long-form video views to 50%.

attachment_quartile_3
Number

Attachment Quartile 3 - Long-form video views to 75%.

attachment_total_view_time_millis
Number

Attachment Total View Time Millis - Total attachment view time (milliseconds).

attachment_uniques
Number

Attachment Uniques - Number of unique attachment impressions.

attachment_view_completion
Number

Attachment View Completion - Long-form video views to completion.

attachment_video_views
Number

Attachment Video Views - Long-form video attachment views (at least 10 seconds or 97% of duration).

avg_view_time_millis
Number (Deprecated)

Average View Time Millis (Deprecated) - Use avg_screen_time_millis. Average view time per user (milliseconds).

avg_screen_time_millis
Number

Average Screen Time Millis - Average view time across all impressions (milliseconds).

frequency
Number

Frequency - Average number of impressions per user.

ios_installs
Number

iOS Installs - Number of iOS app installs.

swipe_up_percent
Number

Swipe Up Percent - Percentage of impressions that resulted in a swipe up.

total_installs
Number

Total Installs - Total number of app installs.

uniques
Number

Uniques - Number of unique impressions.

video_views_time_based
Number

Video Views Time Based - Number of video views (at least 2 seconds, excluding swipe ups).

video_views_15s
Number

Video Views 15s - Number of video views (at least 15 seconds, 97% completion if shorter, or a swipe up).

story_opens
Number

Story Opens - Number of times users tapped to view the Story Ad.

story_completes
Number

Story Completes - Number of times users viewed the entire Story Ad.

profile_clicks
Number

Profile Clicks - Number of clicks on the profile icon.

position_impressions
Number

Position Impressions - Number of impressions for a specific story ad position.

position_screen_time_millis
Number

Position Screen Time Millis - Total view time for a specific story ad position (milliseconds).

position_swipe_up_percent
Number

Position Swipe Up Percent - Swipe up rate for a specific story ad position.

avg_position_screen_time_millis
Number

Average Position Screen Time Millis - Average view time for a specific story ad position (milliseconds).

shares
Number

Shares - Number of times a lens/filter was shared.

saves
Number

Saves - Number of times a lens/filter was saved.

paid_impressions
Number

Paid Impressions - Number of paid ad impressions.

earned_impressions
Number

Earned Impressions - Number of earned ad impressions (from shares).

total_impressions
Number

Total Impressions - Total number of ad impressions (paid and earned).

play_time_millis
Number

Play Time Millis - Total time spent interacting with a Lens ad (milliseconds).

total_reach
Number

Total Reach - Number of unique Snapchatters reached by the Lens ad.

earned_reach
Number

Earned Reach - Number of unique Snapchatters reached by earned Lens ad impressions.

native_leads
Number

Native Leads - Number of leads generated through Lead Form attachments.

conversion_total_installs_sk_ad_network
Number

Conversion Total Installs (SKAdNetwork) - Total app installs tracked via SKAdNetwork.

conversion_ios_installs_sk_ad_network
Number

Conversion iOS Installs (SKAdNetwork) - Same as conversion_total_installs_sk_ad_network.

conversion_purchases_sk_ad_network
Number

Conversion Purchases (SKAdNetwork) - Number of purchase conversions tracked via SKAdNetwork.

conversion_save_sk_ad_network
Number

Conversion Saves (SKAdNetwork) - Number of save conversions tracked via SKAdNetwork.

conversion_start_checkout_sk_ad_network
Number

Conversion Start Checkout (SKAdNetwork) - Number of start checkout conversions tracked via SKAdNetwork.

conversion_add_cart_sk_ad_network
Number

Conversion Add to Cart (SKAdNetwork) - Number of add to cart conversions tracked via SKAdNetwork.

conversion_view_content_sk_ad_network
Number

Conversion View Content (SKAdNetwork) - Number of view content conversions tracked via SKAdNetwork.

conversion_add_billing_sk_ad_network
Number

Conversion Add Billing (SKAdNetwork) - Number of add billing info conversions tracked via SKAdNetwork.

conversion_sign_ups_sk_ad_network
Number

Conversion Sign Ups (SKAdNetwork) - Number of sign up conversions tracked via SKAdNetwork.

conversion_searches_sk_ad_network
Number

Conversion Searches (SKAdNetwork) - Number of search conversions tracked via SKAdNetwork.

conversion_level_completes_sk_ad_network
Number

Conversion Level Completes (SKAdNetwork) - Number of level complete conversions tracked via SKAdNetwork.

conversion_app_opens_sk_ad_network
Number

Conversion App Opens (SKAdNetwork) - Number of app open conversions tracked via SKAdNetwork.

conversion_page_views_sk_ad_network
Number

Conversion Page Views (SKAdNetwork) - Number of page view conversions tracked via SKAdNetwork.

conversion_subscribe_sk_ad_network
Number

Conversion Subscribes (SKAdNetwork) - Number of subscribe conversions tracked via SKAdNetwork.

conversion_ad_click_sk_ad_network
Number

Conversion Ad Clicks (SKAdNetwork) - Number of ad click conversions tracked via SKAdNetwork.

conversion_ad_view_sk_ad_network
Number

Conversion Ad Views (SKAdNetwork) - Number of ad view conversions tracked via SKAdNetwork.

conversion_complete_tutorial_sk_ad_network
Number

Conversion Complete Tutorial (SKAdNetwork) - Number of complete tutorial conversions tracked via SKAdNetwork.

conversion_invite_sk_ad_network
Number

Conversion Invites (SKAdNetwork) - Number of invite conversions tracked via SKAdNetwork.

conversion_login_sk_ad_network
Number

Conversion Logins (SKAdNetwork) - Number of login conversions tracked via SKAdNetwork.

conversion_share_sk_ad_network
Number

Conversion Shares (SKAdNetwork) - Number of share conversions tracked via SKAdNetwork.

conversion_reserve_sk_ad_network
Number

Conversion Reservations (SKAdNetwork) - Number of reservation conversions tracked via SKAdNetwork.

conversion_achievement_unlocked_sk_ad_network
Number

Conversion Achievement Unlocked (SKAdNetwork) - Number of achievement unlocked conversions tracked via SKAdNetwork.

conversion_add_to_wishlist_sk_ad_network
Number

Conversion Add to Wishlist (SKAdNetwork) - Number of add to wishlist conversions tracked via SKAdNetwork.

conversion_spend_credits_sk_ad_network
Number

Conversion Spend Credits (SKAdNetwork) - Number of spend credits conversions tracked via SKAdNetwork.

conversion_rate_sk_ad_network
Number

Conversion Rate (SKAdNetwork) - Number of rate conversions tracked via SKAdNetwork.

conversion_start_trial_sk_ad_network
Number

Conversion Start Trial (SKAdNetwork) - Number of start trial conversions tracked via SKAdNetwork.

conversion_list_view_sk_ad_network
Number

Conversion List View (SKAdNetwork) - Number of list view conversions tracked via SKAdNetwork.

custom_event_1_sk_ad_network
Number

Custom Event 1 (SKAdNetwork) - Number of custom event 1 conversions tracked via SKAdNetwork.

custom_event_2_sk_ad_network
Number

Custom Event 2 (SKAdNetwork) - Number of custom event 2 conversions tracked via SKAdNetwork.

custom_event_3_sk_ad_network
Number

Custom Event 3 (SKAdNetwork) - Number of custom event 3 conversions tracked via SKAdNetwork.

custom_event_4_sk_ad_network
Number

Custom Event 4 (SKAdNetwork) - Number of custom event 4 conversions tracked via SKAdNetwork.

custom_event_5_sk_ad_network
Number

Custom Event 5 (SKAdNetwork) - Number of custom event 5 conversions tracked via SKAdNetwork.

unknown_sk_ad_network
Number

Unknown SKAdNetwork Events - SKAdNetwork conversion events with unknown conversion values.

conversion_assist_install_sk_ad_network
Number

Conversion Assist Installs (SKAdNetwork) - Number of times the campaign assisted in an app install (but wasn't the last touch).

conversion_null_sk_ad_network
Number

Conversion Null (SKAdNetwork) - Number of SKAdNetwork conversion events with null values.

conversion_total_installs_sk_ad_network_view
Number

Conversion Total Installs View (SKAdNetwork) - Total app install view-through conversions tracked via SKAdNetwork.

conversion_ios_installs_sk_ad_network_view
Number

Conversion iOS Installs View (SKAdNetwork) - Same as conversion_total_installs_sk_ad_network_view.

conversion_purchases_sk_ad_network_view
Number

Conversion Purchases View (SKAdNetwork) - Number of purchase view-through conversions tracked via SKAdNetwork.

conversion_save_sk_ad_network_view
Number

Conversion Saves View (SKAdNetwork) - Number of save view-through conversions tracked via SKAdNetwork.

conversion_start_checkout_sk_ad_network_view
Number

Conversion Start Checkout View (SKAdNetwork) - Number of start checkout view-through conversions tracked via SKAdNetwork.

conversion_add_cart_sk_ad_network_view
Number

Conversion Add to Cart View (SKAdNetwork) - Number of add to cart view-through conversions tracked via SKAdNetwork.

conversion_view_content_sk_ad_network_view
Number

Conversion View Content View (SKAdNetwork) - Number of view content view-through conversions tracked via SKAdNetwork.

conversion_add_billing_sk_ad_network_view
Number

Conversion Add Billing View (SKAdNetwork) - Number of add billing info view-through conversions tracked via SKAdNetwork.

conversion_sign_ups_sk_ad_network_view
Number

Conversion Sign Ups View (SKAdNetwork) - Number of sign up view-through conversions tracked via SKAdNetwork.

conversion_searches_sk_ad_network_view
Number

Conversion Searches View (SKAdNetwork) - Number of search view-through conversions tracked via SKAdNetwork.

conversion_level_completes_sk_ad_network_view
Number

Conversion Level Completes View (SKAdNetwork) - Number of level complete view-through conversions tracked via SKAdNetwork.

conversion_app_opens_sk_ad_network_view
Number

Conversion App Opens View (SKAdNetwork) - Number of app open view-through conversions tracked via SKAdNetwork.

conversion_page_views_sk_ad_network_view
Number

Conversion Page Views View (SKAdNetwork) - Number of page view view-through conversions tracked via SKAdNetwork.

conversion_subscribe_sk_ad_network_view
Number

Conversion Subscribes View (SKAdNetwork) - Number of subscribe view-through conversions tracked via SKAdNetwork.

conversion_ad_click_sk_ad_network_view
Number

Conversion Ad Clicks View (SKAdNetwork) - Number of ad click view-through conversions tracked via SKAdNetwork.

conversion_ad_view_sk_ad_network_view
Number

Conversion Ad Views View (SKAdNetwork) - Number of ad view view-through conversions tracked via SKAdNetwork.

conversion_complete_tutorial_sk_ad_network_view
Number

Conversion Complete Tutorial View (SKAdNetwork) - Number of complete tutorial view-through conversions tracked via SKAdNetwork.

conversion_invite_sk_ad_network_view
Number

Conversion Invites View (SKAdNetwork) - Number of invite view-through conversions tracked via SKAdNetwork.

conversion_login_sk_ad_network_view
Number

Conversion Logins View (SKAdNetwork) - Number of login view-through conversions tracked via SKAdNetwork.

conversion_share_sk_ad_network_view
Number

Conversion Shares View (SKAdNetwork) - Number of share view-through conversions tracked via SKAdNetwork.

conversion_reserve_sk_ad_network_view
Number

Conversion Reservations View (SKAdNetwork) - Number of reservation view-through conversions tracked via SKAdNetwork.

conversion_achievement_unlocked_sk_ad_network_view
Number

Conversion Achievement Unlocked View (SKAdNetwork) - Number of achievement unlocked view-through conversions tracked via SKAdNetwork.

conversion_add_to_wishlist_sk_ad_network_view
Number

Conversion Add to Wishlist View (SKAdNetwork) - Number of add to wishlist view-through conversions tracked via SKAdNetwork.

conversion_spend_credits_sk_ad_network_view
Number

Conversion Spend Credits View (SKAdNetwork) - Number of spend credits view-through conversions tracked via SKAdNetwork.

conversion_rate_sk_ad_network_view
Number

Conversion Rate View (SKAdNetwork) - Number of rate view-through conversions tracked via SKAdNetwork.

conversion_start_trial_sk_ad_network_view
Number

Conversion Start Trial View (SKAdNetwork) - Number of start trial view-through conversions tracked via SKAdNetwork.

conversion_list_view_sk_ad_network_view
Number

Conversion List View View (SKAdNetwork) - Number of list view view-through conversions tracked via SKAdNetwork.

custom_event_1_sk_ad_network_view
Number

Custom Event 1 View (SKAdNetwork) - Number of custom event 1 view-through conversions tracked via SKAdNetwork.

custom_event_2_sk_ad_network_view
Number

Custom Event 2 View (SKAdNetwork) - Number of custom event 2 view-through conversions tracked via SKAdNetwork.

custom_event_3_sk_ad_network_view
Number

Custom Event 3 View (SKAdNetwork) - Number of custom event 3 view-through conversions tracked via SKAdNetwork.

custom_event_4_sk_ad_network_view
Number

Custom Event 4 View (SKAdNetwork) - Number of custom event 4 view-through conversions tracked via SKAdNetwork.

custom_event_5_sk_ad_network_view
Number

Custom Event 5 View (SKAdNetwork) - Number of custom event 5 view-through conversions tracked via SKAdNetwork.

unknown_sk_ad_network_view
Number

Unknown SKAdNetwork View Events - SKAdNetwork view-through conversion events with unknown conversion values.

conversion_assist_install_sk_ad_network_view
Number

Conversion Assist Installs View (SKAdNetwork) - Number of times the campaign assisted in an app install via view-through conversions (but wasn't the last touch).

conversion_null_sk_ad_network_view
Number

Conversion Null View (SKAdNetwork) - Number of SKAdNetwork view-through conversion events with null values.

conversion_total_installs_sk_ad_network_total
Number

Conversion Total Installs Total (SKAdNetwork) - Total app installs (view and click) tracked via SKAdNetwork.

conversion_ios_installs_sk_ad_network_total
Number

Conversion iOS Installs Total (SKAdNetwork) - Same as conversion_total_installs_sk_ad_network_total.

conversion_purchases_sk_ad_network_total
Number

Conversion Purchases Total (SKAdNetwork) - Total purchase conversions (view and click) tracked via SKAdNetwork.

conversion_save_sk_ad_network_total
Number

Conversion Saves Total (SKAdNetwork) - Total save conversions (view and click) tracked via SKAdNetwork.

conversion_start_checkout_sk_ad_network_total
Number

Conversion Start Checkout Total (SKAdNetwork) - Total start checkout conversions (view and click) tracked via SKAdNetwork.

conversion_add_cart_sk_ad_network_total
Number

Conversion Add To Cart Total (SKAdNetwork) - Total add to cart conversions (view and click) tracked via SKAdNetwork.

conversion_view_content_sk_ad_network_total
Number

Conversion View Content Total (SKAdNetwork) - Total view content conversions (view and click) tracked via SKAdNetwork.

conversion_add_billing_sk_ad_network_total
Number

Conversion Add Billing Total (SKAdNetwork) - Total add billing info conversions (view and click) tracked via SKAdNetwork.

conversion_sign_ups_sk_ad_network_total
Number

Conversion Sign Ups Total (SKAdNetwork) - Total sign up conversions (view and click) tracked via SKAdNetwork.

conversion_searches_sk_ad_network_total
Number

Conversion Searches Total (SKAdNetwork) - Total search conversions (view and click) tracked via SKAdNetwork.

conversion_level_completes_sk_ad_network_total
Number

Conversion Level Completes Total (SKAdNetwork) - Total level complete conversions (view and click) tracked via SKAdNetwork.

conversion_app_opens_sk_ad_network_total
Number

Conversion App Opens Total (SKAdNetwork) - Total app open conversions (view and click) tracked via SKAdNetwork.

conversion_page_views_sk_ad_network_total
Number

Conversion Page Views Total (SKAdNetwork) - Total page view conversions (view and click) tracked via SKAdNetwork.

conversion_subscribe_sk_ad_network_total
Number

Conversion Subscribes Total (SKAdNetwork) - Total subscribe conversions (view and click) tracked via SKAdNetwork.

conversion_ad_click_sk_ad_network_total
Number

Conversion Ad Clicks Total (SKAdNetwork) - Total ad click conversions (view and click) tracked via SKAdNetwork.

conversion_ad_view_sk_ad_network_total
Number

Conversion Ad Views Total (SKAdNetwork) - Total ad view conversions (view and click) tracked via SKAdNetwork.

conversion_complete_tutorial_sk_ad_network_total
Number

Conversion Complete Tutorial Total (SKAdNetwork) - Total complete tutorial conversions (view and click) tracked via SKAdNetwork.

conversion_invite_sk_ad_network_total
Number

Conversion Invites Total (SKAdNetwork) - Total invite conversions (view and click) tracked via SKAdNetwork.

conversion_login_sk_ad_network_total
Number

Conversion Logins Total (SKAdNetwork) - Total login conversions (view and click) tracked via SKAdNetwork.

conversion_share_sk_ad_network_total
Number

Conversion Shares Total (SKAdNetwork) - Total share conversions (view and click) tracked via SKAdNetwork.

conversion_reserve_sk_ad_network_total
Number

Conversion Reservations Total (SKAdNetwork) - Total reservation conversions (view and click) tracked via SKAdNetwork.

conversion_achievement_unlocked_sk_ad_network_total
Number

Conversion Achievement Unlocked Total (SKAdNetwork) - Total achievement unlocked conversions (view and click) tracked via SKAdNetwork.

conversion_add_to_wishlist_sk_ad_network_total
Number

Conversion Add To Wishlist Total (SKAdNetwork) - Total add to wishlist conversions (view and click) tracked via SKAdNetwork.

conversion_spend_credits_sk_ad_network_total
Number

Conversion Spend Credits Total (SKAdNetwork) - Total spend credits conversions (view and click) tracked via SKAdNetwork.

conversion_rate_sk_ad_network_total
Number

Conversion Rate Total (SKAdNetwork) - Total rate conversions (view and click) tracked via SKAdNetwork.

conversion_start_trial_sk_ad_network_total
Number

Conversion Start Trial Total (SKAdNetwork) - Total start trial conversions (view and click) tracked via SKAdNetwork.

conversion_list_view_sk_ad_network_total
Number

Conversion List View Total (SKAdNetwork) - Total list view conversions (view and click) tracked via SKAdNetwork.

custom_event_1_sk_ad_network_total
Number

Custom Event 1 Total (SKAdNetwork) - Total custom event 1 conversions (view and click) tracked via SKAdNetwork.

custom_event_2_sk_ad_network_total
Number

Custom Event 2 Total (SKAdNetwork) - Total custom event 2 conversions (view and click) tracked via SKAdNetwork.

custom_event_3_sk_ad_network_total
Number

Custom Event 3 Total (SKAdNetwork) - Total custom event 3 conversions (view and click) tracked via SKAdNetwork.

custom_event_4_sk_ad_network_total
Number

Custom Event 4 Total (SKAdNetwork) - Total custom event 4 conversions (view and click) tracked via SKAdNetwork.

custom_event_5_sk_ad_network_total
Number

Custom Event 5 Total (SKAdNetwork) - Total custom event 5 conversions (view and click) tracked via SKAdNetwork.

unknown_sk_ad_network_total
Number

Unknown SKAdNetwork Total - Total SKAdNetwork conversions with unknown values.

conversion_assist_install_sk_ad_network_total
Number

Assist Install SKAdNetwork Total - Total assisted app installs tracked via SKAdNetwork.

conversion_null_sk_ad_network_total
Number

Null SKAdNetwork Total - Total null SKAdNetwork conversions.

conversion_purchases
Number

Purchases - Number of attributed "PURCHASE" conversion events.

conversion_purchases_swipe_up
Number

Purchases (Swipe Up) - Number of attributed "PURCHASE" conversion events from swipe-up actions.

conversion_purchases_view
Number

Purchases (View) - Number of attributed "PURCHASE" conversion events from view actions.

conversion_purchases_value
Number

Purchase Value - Value of attributed "PURCHASE" conversion events (microcurrency in Ad Account's currency).

conversion_purchases_value_swipe_up
Number

Purchase Value (Swipe Up) - Value of attributed "PURCHASE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_purchases_value_view
Number

Purchase Value (View) - Value of attributed "PURCHASE" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_save
Number

Saves - Number of attributed "SAVE" conversion events.

conversion_save_swipe_up
Number

Saves (Swipe Up) - Number of attributed "SAVE" conversion events from swipe-up actions.

conversion_save_view
Number

Saves (View) - Number of attributed "SAVE" conversion events from view actions.

conversion_save_value
Number

Save Value - Value of attributed "SAVE" conversion events (microcurrency in Ad Account's currency).

conversion_save_value_swipe_up
Number

Save Value (Swipe Up) - Value of attributed "SAVE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_save_value_view
Number

Save Value (View) - Value of attributed "SAVE" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_start_checkout
Number

Start Checkout - Number of attributed "START_CHECKOUT" conversion events.

conversion_start_checkout_swipe_up
Number

Start Checkout (Swipe Up) - Number of attributed "START_CHECKOUT" conversion events from swipe-up actions.

conversion_start_checkout_view
Number

Start Checkout (View) - Number of attributed "START_CHECKOUT" conversion events from view actions.

conversion_start_checkout_value
Number

Start Checkout Value - Value of attributed "START_CHECKOUT" conversion events (microcurrency in Ad Account's currency).

conversion_start_checkout_value_swipe_up
Number

Start Checkout Value (Swipe Up) - Value of attributed "START_CHECKOUT" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_start_checkout_value_view
Number

Start Checkout Value (View) - Value of attributed "START_CHECKOUT" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_add_cart
Number

Add to Cart - Number of attributed "ADD_CART" conversion events.

conversion_add_cart_swipe_up
Number

Add to Cart (Swipe Up) - Number of attributed "ADD_CART" conversion events from swipe-up actions.

conversion_add_cart_view
Number

Add to Cart (View) - Number of attributed "ADD_CART" conversion events from view actions.

conversion_add_cart_value
Number

Add to Cart Value - Value of attributed "ADD_CART" conversion events (microcurrency in Ad Account's currency).

conversion_add_cart_value_swipe_up
Number

Add to Cart Value (Swipe Up) - Value of attributed "ADD_CART" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_add_cart_value_view
Number

Add to Cart Value (View) - Value of attributed "ADD_CART" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_view_content
Number

View Content - Number of attributed "VIEW_CONTENT" conversion events.

conversion_view_content_swipe_up
Number

View Content (Swipe Up) - Number of attributed "VIEW_CONTENT" conversion events from swipe-up actions.

conversion_view_content_view
Number

View Content (View) - Number of attributed "VIEW_CONTENT" conversion events from view actions.

conversion_view_content_value
Number

View Content Value - Value of attributed "VIEW_CONTENT" conversion events (microcurrency in Ad Account's currency).

conversion_view_content_value_swipe_up
Number

View Content Value (Swipe Up) - Value of attributed "VIEW_CONTENT" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_view_content_value_view
Number

View Content Value (View) - Value of attributed "VIEW_CONTENT" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_add_billing
Number

Add Billing Info - Number of attributed "ADD_BILLING" conversion events.

conversion_add_billing_swipe_up
Number

Add Billing Info (Swipe Up) - Number of attributed "ADD_BILLING" conversion events from swipe-up actions.

conversion_add_billing_view
Number

Add Billing Info (View) - Number of attributed "ADD_BILLING" conversion events from view actions.

conversion_add_billing_value
Number

Add Billing Info Value - Value of attributed "ADD_BILLING" conversion events (microcurrency in Ad Account's currency).

conversion_add_billing_value_swipe_up
Number

Add Billing Info Value (Swipe Up) - Value of attributed "ADD_BILLING" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_add_billing_value_view
Number

Add Billing Info Value (View) - Value of attributed "ADD_BILLING" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_sign_ups
Number

Sign Ups - Number of attributed "SIGN_UP" conversion events.

conversion_sign_ups_swipe_up
Number

Sign Ups (Swipe Up) - Number of attributed "SIGN_UP" conversion events from swipe-up actions.

conversion_sign_ups_view
Number

Sign Ups (View) - Number of attributed "SIGN_UP" conversion events from view actions.

conversion_sign_ups_value
Number

Sign Up Value - Value of attributed "SIGN_UP" conversion events (microcurrency in Ad Account's currency).

conversion_sign_ups_value_swipe_up
Number

Sign Up Value (Swipe Up) - Value of attributed "SIGN_UP" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_sign_ups_value_view
Number

Sign Up Value (View) - Value of attributed "SIGN_UP" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_searches
Number

Searches - Number of attributed "SEARCH" conversion events.

conversion_searches_swipe_up
Number

Searches (Swipe Up) - Number of attributed "SEARCH" conversion events from swipe-up actions.

conversion_searches_view
Number

Searches (View) - Number of attributed "SEARCH" conversion events from view actions.

conversion_searches_value
Number

Search Value - Value of attributed "SEARCH" conversion events (microcurrency in Ad Account's currency).

conversion_searches_value_swipe_up
Number

Search Value (Swipe Up) - Value of attributed "SEARCH" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_searches_value_view
Number

Search Value (View) - Value of attributed "SEARCH" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_level_completes
Number

Level Completes - Number of attributed "LEVEL_COMPLETE" conversion events.

conversion_level_completes_swipe_up
Number

Level Completes (Swipe Up) - Number of attributed "LEVEL_COMPLETE" conversion events from swipe-up actions.

conversion_level_completes_view
Number

Level Completes (View) - Number of attributed "LEVEL_COMPLETE" conversion events from view actions.

conversion_level_completes_value
Number

Level Complete Value - Value of attributed "LEVEL_COMPLETE" conversion events (microcurrency in Ad Account's currency).

conversion_level_completes_value_swipe_up
Number

Level Complete Value (Swipe Up) - Value of attributed "LEVEL_COMPLETE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_level_completes_value_view
Number

Level Complete Value (View) - Value of attributed "LEVEL_COMPLETE" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_app_opens
Number

App Opens - Number of attributed "APP_OPEN" conversion events.

conversion_app_opens_swipe_up
Number

App Opens (Swipe Up) - Number of attributed "APP_OPEN" conversion events from swipe-up actions.

conversion_app_opens_view
Number

App Opens (View) - Number of attributed "APP_OPEN" conversion events from view actions.

conversion_app_opens_value
Number

App Open Value - Value of attributed "APP_OPEN" conversion events (microcurrency in Ad Account's currency).

conversion_app_opens_value_swipe_up
Number

App Open Value (Swipe Up) - Value of attributed "APP_OPEN" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_app_opens_value_view
Number

App Open Value (View) - Value of attributed "APP_OPEN" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_page_views
Number

Page Views - Number of attributed "PAGE_VIEW" conversion events.

conversion_page_views_swipe_up
Number

Page Views (Swipe Up) - Number of attributed "PAGE_VIEW" conversion events from swipe-up actions.

conversion_page_views_view
Number

Page Views (View) - Number of attributed "PAGE_VIEW" conversion events from view actions.

conversion_page_views_value
Number

Page View Value - Value of attributed "PAGE_VIEW" conversion events (microcurrency in Ad Account's currency).

conversion_page_views_value_swipe_up
Number

Page View Value (Swipe Up) - Value of attributed "PAGE_VIEW" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_page_views_value_view
Number

Page View Value (View) - Value of attributed "PAGE_VIEW" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_subscribe
Number

Subscribes - Number of attributed "SUBSCRIBE" conversion events.

conversion_subscribe_swipe_up
Number

Subscribes (Swipe Up) - Number of attributed "SUBSCRIBE" conversion events from swipe-up actions.

conversion_subscribe_view
Number

Subscribes (View) - Number of attributed "SUBSCRIBE" conversion events from view actions.

conversion_subscribe_value
Number

Subscribe Value - Value of attributed "SUBSCRIBE" conversion events (microcurrency in Ad Account's currency).

conversion_subscribe_value_swipe_up
Number

Subscribe Value (Swipe Up) - Value of attributed "SUBSCRIBE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_subscribe_value_view
Number

Subscribe Value (View) - Value of attributed "SUBSCRIBE" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_ad_click
Number

Ad Clicks - Number of attributed "AD_CLICK" conversion events.

conversion_ad_click_swipe_up
Number

Ad Clicks (Swipe Up) - Number of attributed "AD_CLICK" conversion events from swipe-up actions.

conversion_ad_click_view
Number

Ad Clicks (View) - Number of attributed "AD_CLICK" conversion events from view actions.

conversion_ad_click_value
Number

Ad Click Value - Value of attributed "AD_CLICK" conversion events (microcurrency in Ad Account's currency).

conversion_ad_click_value_swipe_up
Number

Ad Click Value (Swipe Up) - Value of attributed "AD_CLICK" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_ad_click_value_view
Number

Ad Click Value (View) - Value of attributed "AD_CLICK" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_ad_view
Number

Ad Views - Number of attributed "AD_VIEW" conversion events.

conversion_ad_view_swipe_up
Number

Ad Views (Swipe Up) - Number of attributed "AD_VIEW" conversion events from swipe-up actions.

conversion_ad_view_view
Number

Ad Views (View) - Number of attributed "AD_VIEW" conversion events from view actions.

conversion_ad_view_value
Number

Ad View Value - Value of attributed "AD_VIEW" conversion events (microcurrency in Ad Account's currency).

conversion_ad_view_value_swipe_up
Number

Ad View Value (Swipe Up) - Value of attributed "AD_VIEW" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_ad_view_value_view
Number

Ad View Value (View) - Value of attributed "AD_VIEW" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_complete_tutorial
Number

Complete Tutorial - Number of attributed "COMPLETE_TUTORIAL" conversion events.

conversion_complete_tutorial_swipe_up
Number

Complete Tutorial (Swipe Up) - Number of attributed "COMPLETE_TUTORIAL" conversion events from swipe-up actions.

conversion_complete_tutorial_view
Number

Complete Tutorial (View) - Number of attributed "COMPLETE_TUTORIAL" conversion events from view actions.

conversion_complete_tutorial_value
Number

Complete Tutorial Value - Value of attributed "COMPLETE_TUTORIAL" conversion events (microcurrency in Ad Account's currency).

conversion_complete_tutorial_value_swipe_up
Number

Complete Tutorial Value (Swipe Up) - Value of attributed "COMPLETE_TUTORIAL" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_complete_tutorial_value_view
Number

Complete Tutorial Value (View) - Value of attributed "COMPLETE_TUTORIAL" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_invite
Number

Invites - Number of attributed "INVITE" conversion events.

conversion_invite_swipe_up
Number

Invites (Swipe Up) - Number of attributed "INVITE" conversion events from swipe-up actions.

conversion_invite_view
Number

Invites (View) - Number of attributed "INVITE" conversion events from view actions.

conversion_invite_value
Number

Invite Value - Value of attributed "INVITE" conversion events (microcurrency in Ad Account's currency).

conversion_invite_value_swipe_up
Number

Invite Value (Swipe Up) - Value of attributed "INVITE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_invite_value_view
Number

Invite Value (View) - Value of attributed "INVITE" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_login
Number

Logins - Number of attributed "LOGIN" conversion events.

conversion_login_swipe_up
Number

Logins (Swipe Up) - Number of attributed "LOGIN" conversion events from swipe-up actions.

conversion_login_view
Number

Logins (View) - Number of attributed "LOGIN" conversion events from view actions.

conversion_login_value
Number

Login Value - Value of attributed "LOGIN" conversion events (microcurrency in Ad Account's currency).

conversion_login_value_swipe_up
Number

Login Value (Swipe Up) - Value of attributed "LOGIN" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_login_value_view
Number

Login Value (View) - Value of attributed "LOGIN" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_share
Number

Shares - Number of attributed "SHARE" conversion events.

conversion_share_swipe_up
Number

Shares (Swipe Up) - Number of attributed "SHARE" conversion events from swipe-up actions.

conversion_share_view
Number

Shares (View) - Number of attributed "SHARE" conversion events from view actions.

conversion_share_value
Number

Share Value - Value of attributed "SHARE" conversion events (microcurrency in Ad Account's currency).

conversion_share_value_swipe_up
Number

Share Value (Swipe Up) - Value of attributed "SHARE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_share_value_view
Number

Share Value (View) - Value of attributed "SHARE" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_reserve
Number

Reservations - Number of attributed "RESERVE" conversion events.

conversion_reserve_swipe_up
Number

Reservations (Swipe Up) - Number of attributed "RESERVE" conversion events from swipe-up actions.

conversion_reserve_view
Number

Reservations (View) - Number of attributed "RESERVE" conversion events from view actions.

conversion_reserve_value
Number

Reservation Value - Value of attributed "RESERVE" conversion events (microcurrency in Ad Account's currency).

conversion_reserve_value_swipe_up
Number

Reservation Value (Swipe Up) - Value of attributed "RESERVE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_reserve_value_view
Number

Reservation Value (View) - Value of attributed "RESERVE" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_achievement_unlocked
Number

Achievements Unlocked - Number of attributed "ACHIEVEMENT_UNLOCKED" conversion events.

conversion_achievement_unlocked_swipe_up
Number

Achievements Unlocked (Swipe Up) - Number of attributed "ACHIEVEMENT_UNLOCKED" conversion events from swipe-up actions.

conversion_achievement_unlocked_view
Number

Achievements Unlocked (View) - Number of attributed "ACHIEVEMENT_UNLOCKED" conversion events from view actions.

conversion_achievement_unlocked_value
Number

Achievement Unlocked Value - Value of attributed "ACHIEVEMENT_UNLOCKED" conversion events (microcurrency in Ad Account's currency).

conversion_achievement_unlocked_value_swipe_up
Number

Achievement Unlocked Value (Swipe Up) - Value of attributed "ACHIEVEMENT_UNLOCKED" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_achievement_unlocked_value_view
Number

Achievement Unlocked Value (View) - Value of attributed "ACHIEVEMENT_UNLOCKED" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_add_to_wishlist
Number

Adds to Wishlist - Number of attributed "ADD_TO_WISHLIST" conversion events.

conversion_add_to_wishlist_swipe_up
Number

Adds to Wishlist (Swipe Up) - Number of attributed "ADD_TO_WISHLIST" conversion events from swipe-up actions.

conversion_add_to_wishlist_view
Number

Adds to Wishlist (View) - Number of attributed "ADD_TO_WISHLIST" conversion events from view actions.

conversion_add_to_wishlist_value
Number

Add to Wishlist Value - Value of attributed "ADD_TO_WISHLIST" conversion events (microcurrency in Ad Account's currency).

conversion_add_to_wishlist_value_swipe_up
Number

Add to Wishlist Value (Swipe Up) - Value of attributed "ADD_TO_WISHLIST" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_add_to_wishlist_value_view
Number

Add to Wishlist Value (View) - Value of attributed "ADD_TO_WISHLIST" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_spend_credits
Number

Credits Spent - Number of attributed "SPEND_CREDITS" conversion events.

conversion_spend_credits_swipe_up
Number

Credits Spent (Swipe Up) - Number of attributed "SPEND_CREDITS" conversion events from swipe-up actions.

conversion_spend_credits_view
Number

Credits Spent (View) - Number of attributed "SPEND_CREDITS" conversion events from view actions.

conversion_spend_credits_value
Number

Spend Credits Value - Value of attributed "SPEND_CREDITS" conversion events (microcurrency in Ad Account's currency).

conversion_spend_credits_value_swipe_up
Number

Spend Credits Value (Swipe Up) - Value of attributed "SPEND_CREDITS" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_spend_credits_value_view
Number

Spend Credits Value (View) - Value of attributed "SPEND_CREDITS" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_rate
Number

Rates - Number of attributed "RATE" conversion events.

conversion_rate_swipe_up
Number

Rates (Swipe Up) - Number of attributed "RATE" conversion events from swipe-up actions.

conversion_rate_view
Number

Rates (View) - Number of attributed "RATE" conversion events from view actions.

conversion_rate_value
Number

Rate Value - Value of attributed "RATE" conversion events (microcurrency in Ad Account's currency).

conversion_rate_value_swipe_up
Number

Rate Value (Swipe Up) - Value of attributed "RATE" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_rate_value_view
Number

Rate Value (View) - Value of attributed "RATE" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_start_trial
Number

Trial Starts - Number of attributed "START_TRIAL" conversion events.

conversion_start_trial_swipe_up
Number

Trial Starts (Swipe Up) - Number of attributed "START_TRIAL" conversion events from swipe-up actions.

conversion_start_trial_view
Number

Trial Starts (View) - Number of attributed "START_TRIAL" conversion events from view actions.

conversion_start_trial_value
Number

Trial Start Value - Value of attributed "START_TRIAL" conversion events (microcurrency in Ad Account's currency).

conversion_start_trial_value_swipe_up
Number

Trial Start Value (Swipe Up) - Value of attributed "START_TRIAL" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_start_trial_value_view
Number

Trial Start Value (View) - Value of attributed "START_TRIAL" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_list_view
Number

List Views - Number of attributed "LIST_VIEW" conversion events.

conversion_list_view_swipe_up
Number

List Views (Swipe Up) - Number of attributed "LIST_VIEW" conversion events from swipe-up actions.

conversion_list_view_view
Number

List Views (View) - Number of attributed "LIST_VIEW" conversion events from view actions.

conversion_list_view_value
Number

List View Value - Value of attributed "LIST_VIEW" conversion events (microcurrency in Ad Account's currency).

conversion_list_view_value_swipe_up
Number

List View Value (Swipe Up) - Value of attributed "LIST_VIEW" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_list_view_value_view
Number

List View Value (View) - Value of attributed "LIST_VIEW" conversion events from view actions (microcurrency in Ad Account's currency).

conversion_visit
Number

Store Visits - Number of attributed "VISIT" conversion events.

conversion_visit_swipe_up
Number

Store Visits (Swipe Up) - Number of attributed "VISIT" conversion events from swipe-up actions.

conversion_visit_view
Number

Store Visits (View) - Number of attributed "VISIT" conversion events from view actions.

conversion_visit_value
Number

Store Visit Value - Value of attributed "VISIT" conversion events (microcurrency in Ad Account's currency).

conversion_visit_value_swipe_up
Number

Store Visit Value (Swipe Up) - Value of attributed "VISIT" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

conversion_visit_value_view
Number

Store Visit Value (View) - Value of attributed "VISIT" conversion events from view actions (microcurrency in Ad Account's currency).

custom_event_1
Number

Custom Event 1 - Number of attributed "CUSTOM_EVENT_1" conversion events.

custom_event_1_swipe_up
Number

Custom Event 1 (Swipe Up) - Number of attributed "CUSTOM_EVENT_1" conversion events from swipe-up actions.

custom_event_1_view
Number

Custom Event 1 (View) - Number of attributed "CUSTOM_EVENT_1" conversion events from view actions.

custom_event_1_value
Number

Custom Event 1 Value - Value of attributed "CUSTOM_EVENT_1" conversion events (microcurrency in Ad Account's currency).

custom_event_1_value_swipe_up
Number

Custom Event 1 Value (Swipe Up) - Value of attributed "CUSTOM_EVENT_1" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

custom_event_1_value_view
Number

Custom Event 1 Value (View) - Value of attributed "CUSTOM_EVENT_1" conversion events from view actions (microcurrency in Ad Account's currency).

custom_event_2
Number

Custom Event 2 - Number of attributed "CUSTOM_EVENT_2" conversion events.

custom_event_2_swipe_up
Number

Custom Event 2 (Swipe Up) - Number of attributed "CUSTOM_EVENT_2" conversion events from swipe-up actions.

custom_event_2_view
Number

Custom Event 2 (View) - Number of attributed "CUSTOM_EVENT_2" conversion events from view actions.

custom_event_2_value
Number

Custom Event 2 Value - Value of attributed "CUSTOM_EVENT_2" conversion events (microcurrency in Ad Account's currency).

custom_event_2_value_swipe_up
Number

Custom Event 2 Value (Swipe Up) - Value of attributed "CUSTOM_EVENT_2" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

custom_event_2_value_view
Number

Custom Event 2 Value (View) - Value of attributed "CUSTOM_EVENT_2" conversion events from view actions (microcurrency in Ad Account's currency).

custom_event_3
Number

Custom Event 3 - Number of attributed "CUSTOM_EVENT_3" conversion events.

custom_event_3_swipe_up
Number

Custom Event 3 (Swipe Up) - Number of attributed "CUSTOM_EVENT_3" conversion events from swipe-up actions.

custom_event_3_view
Number

Custom Event 3 (View) - Number of attributed "CUSTOM_EVENT_3" conversion events from view actions.

custom_event_3_value
Number

Custom Event 3 Value - Value of attributed "CUSTOM_EVENT_3" conversion events (microcurrency in Ad Account's currency).

custom_event_3_value_swipe_up
Number

Custom Event 3 Value (Swipe Up) - Value of attributed "CUSTOM_EVENT_3" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

custom_event_3_value_view
Number

Custom Event 3 Value (View) - Value of attributed "CUSTOM_EVENT_3" conversion events from view actions (microcurrency in Ad Account's currency).

custom_event_4
Number

Custom Event 4 - Number of attributed "CUSTOM_EVENT_4" conversion events.

custom_event_4_swipe_up
Number

Custom Event 4 (Swipe Up) - Number of attributed "CUSTOM_EVENT_4" conversion events from swipe-up actions.

custom_event_4_view
Number

Custom Event 4 (View) - Number of attributed "CUSTOM_EVENT_4" conversion events from view actions.

custom_event_4_value
Number

Custom Event 4 Value - Value of attributed "CUSTOM_EVENT_4" conversion events (microcurrency in Ad Account's currency).

custom_event_4_value_swipe_up
Number

Custom Event 4 Value (Swipe Up) - Value of attributed "CUSTOM_EVENT_4" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

custom_event_4_value_view
Number

Custom Event 4 Value (View) - Value of attributed "CUSTOM_EVENT_4" conversion events from view actions (microcurrency in Ad Account's currency).

custom_event_5
Number

Custom Event 5 - Number of attributed "CUSTOM_EVENT_5" conversion events.

custom_event_5_swipe_up
Number

Custom Event 5 (Swipe Up) - Number of attributed "CUSTOM_EVENT_5" conversion events from swipe-up actions.

custom_event_5_view
Number

Custom Event 5 (View) - Number of attributed "CUSTOM_EVENT_5" conversion events from view actions.

custom_event_5_value
Number

Custom Event 5 Value - Value of attributed "CUSTOM_EVENT_5" conversion events (microcurrency in Ad Account's currency).

custom_event_5_value_swipe_up
Number

Custom Event 5 Value (Swipe Up) - Value of attributed "CUSTOM_EVENT_5" conversion events from swipe-up actions (microcurrency in Ad Account's currency).

custom_event_5_value_view
Number

Custom Event 5 Value (View) - Value of attributed "CUSTOM_EVENT_5" conversion events from view actions (microcurrency in Ad Account's currency).