Data Sources

LinkedIn Ads

Metrics & Dimensions List

Insights Table

account_id
Text

Account ID - The ID of the advertising account.

account_name
Text

Account Name - The name of the advertising account.

campaigngroup_id
Text

Campaign Group ID - The ID of the campaign group.

campaigngroup_name
Text

Campaign Group Name - The name of the campaign group.

campaigngroup_created_at
Datetime

Campaign Group Created At - The creation timestamp of the campaign group.

campaigngroup_last_modified_at
Datetime

Campaign Group Last Modified At - The last modified timestamp of the campaign group.

campaigngroup_status
Text

Campaign Group Status - The status of the campaign group.

campaigngroup_run_schedule
Text

Campaign Group Run Schedule - The run schedule of the campaign group.

campaign_id
Text

Campaign ID - The ID of the campaign.

campaign_name
Text

Campaign Name - The name of the campaign.

campaign_created_at
Datetime

Campaign Created At - The creation timestamp of the campaign.

campaign_last_modified_at
Datetime

Campaign Last Modified At - The last modified timestamp of the campaign.

campaign_run_schedule
Text

Campaign Run Schedule - The run schedule of the campaign.

campaign_daily_budget
Number

Campaign Daily Budget - The daily budget of the campaign.

campaign_unit_cost
Number

Campaign Unit Cost - The unit cost of the campaign.

campaign_status
Text

Campaign Status - The status of the campaign.

campaign_type
Text

Campaign Type - The type of the campaign.

campaign_format
Text

Campaign Format - The format of the campaign.

campaign_objective_type
Text

Campaign Objective Type - The objective type of the campaign.

campaign_pacing_strategy
Text

Campaign Pacing Strategy - The pacing strategy of the campaign.

campaign_optimization_target_type
Text

Campaign Optimization Target Type - The optimization target type of the campaign.

campaign_cost_type
Text

Campaign Cost Type - The cost type of the campaign.

campaign_creative_selection
Text

Campaign Creative Selection - The creative selection method of the campaign.

campaign_offsite_delivery_enabled
Boolean

Campaign Offsite Delivery Enabled - Whether offsite delivery is enabled for the campaign.

campaign_audience_expansion_enabled
Boolean

Campaign Audience Expansion Enabled - Whether audience expansion is enabled for the campaign.

creative_id
Text

Creative ID - The ID of the creative.

post_id
Text

Post ID - The ID of the post.

post_type
Text

Post Type - The type of the post.

post_title
Text

Post Title - The title of the post.

poll_question
Text

Poll Question - The question of the poll.

post_commentary
Text

Post Commentary - The commentary of the post.

creative_created_at
Datetime

Creative Created At - The creation timestamp of the creative.

creative_last_modified_at
Datetime

Creative Last Modified At - The last modified timestamp of the creative.

creative_status
Text

Creative Status - The status of the creative.

call_to_action_label
Text

Call To Action Label - The label of the call to action.

date
Datetime

Date - The date of the data.

actionClicks
Number

Action Clicks - Number of clicks on the action button.

adUnitClicks
Number

Ad Unit Clicks - Number of clicks on the ad unit.

clicks
Number

Clicks - Number of chargeable clicks.

commentLikes
Number

Comment Likes - Number of likes on comments.

comments
Number

Comments - Number of comments.

companyPageClicks
Number

Company Page Clicks - Number of clicks to the company page.

costInLocalCurrency
Number

Cost In Local Currency - Cost in the account's local currency.

costInUsd
Number

Cost In USD - Cost in USD.

costPerQualifiedLead
Number

Cost Per Qualified Lead - Cost per qualified lead.

documentCompletions
Number

Document Completions - Number of document completions (100% reached).

documentFirstQuartileCompletions
Number

Document First Quartile Completions - Number of document first quartile completions (25% reached).

documentMidpointCompletions
Number

Document Midpoint Completions - Number of document midpoint completions (50% reached).

documentThirdQuartileCompletions
Number

Document Third Quartile Completions - Number of document third quartile completions (75% reached).

downloadClicks
Number

Download Clicks - Number of clicks on the download icon.

externalWebsiteConversions
Number

External Website Conversions - Number of conversions on the external website.

externalWebsitePostClickConversions
Number

External Website Post-Click Conversions - Number of post-click conversions on the external website.

externalWebsitePostViewConversions
Number

External Website Post-View Conversions - Number of post-view conversions on the external website.

follows
Number

Follows - Number of follows.

fullScreenPlays
Number

Full Screen Plays - Number of times video entered full-screen mode.

headlineClicks
Number

Headline Clicks - Number of clicks on the headline.

headlineImpressions
Number

Headline Impressions - Number of impressions of the headline.

impressions
Number

Impressions - Number of impressions or sends.

jobApplications
Number

Job Applications - Number of job applications.

jobApplyClicks
Number

Job Apply Clicks - Number of clicks on the job apply button.

landingPageClicks
Number

Landing Page Clicks - Number of clicks to the landing page.

leadGenerationMailContactInfoShares
Number

Lead Gen Mail Contact Info Shares - Number of contact info shares via Lead Gen Mail.

leadGenerationMailInterestedClicks
Number

Lead Gen Mail Interested Clicks - Number of interested clicks on Lead Gen Mail.

likes
Number

Likes - Number of likes.

oneClickLeadFormOpens
Number

One-Click Lead Form Opens - Number of times the one-click lead form was opened.

oneClickLeads
Number

One-Click Leads - Number of leads generated through one-click lead forms.

opens
Number

Opens - Number of opens.

otherEngagements
Number

Other Engagements - Number of other engagements.

postClickJobApplications
Number

Post-Click Job Applications - Number of job applications after clicking an ad.

postClickJobApplyClicks
Number

Post-Click Job Apply Clicks - Number of clicks on the job apply button after clicking an ad.

postClickRegistrations
Number

Post-Click Registrations - Number of registrations after clicking an ad.

postViewJobApplications
Number

Post-View Job Applications - Number of job applications after viewing an ad.

postViewJobApplyClicks
Number

Post-View Job Apply Clicks - Number of clicks on the job apply button after viewing an ad.

postViewRegistrations
Number

Post-View Registrations - Number of registrations after viewing an ad.

qualifiedLeads
Number

Qualified Leads - Number of qualified leads.

reactions
Number

Reactions - Number of reactions.

registrations
Number

Registrations - Number of registrations.

sends
Number

Sends - Number of sends.

shares
Number

Shares - Number of shares.

subscriptionClicks
Number

Subscription Clicks - Number of clicks to subscribe.

talentLeads
Number

Talent Leads - Number of talent leads.

textUrlClicks
Number

Text URL Clicks - Number of clicks on text URLs.

totalEngagements
Number

Total Engagements - Number of total engagements.

validWorkEmailLeads
Number

Valid Work Email Leads - Number of leads with valid work emails.

videoCompletions
Number

Video Completions - Number of video completions.

videoFirstQuartileCompletions
Number

Video First Quartile Completions - Number of video first quartile completions.

videoMidpointCompletions
Number

Video Midpoint Completions - Number of video midpoint completions.

videoStarts
Number

Video Starts - Number of video starts.

videoThirdQuartileCompletions
Number

Video Third Quartile Completions - Number of video third quartile completions.

videoViews
Number

Video Views - Number of video views.

viralClicks
Number

Viral Clicks - Number of clicks on viral impressions.

viralCommentLikes
Number

Viral Comment Likes - Number of likes on comments from viral impressions.

viralComments
Number

Viral Comments - Number of comments from viral impressions.

viralCompanyPageClicks
Number

Viral Company Page Clicks - Number of clicks to the company page from viral impressions.

viralDocumentCompletions
Number

Viral Document Completions - Number of viral document completions.

viralDocumentFirstQuartileCompletions
Number

Viral Document First Quartile Completions - Number of viral document first quartile completions.

viralDocumentMidpointCompletions
Number

Viral Document Midpoint Completions - Number of viral document midpoint completions.

viralDocumentThirdQuartileCompletions
Number

Viral Document Third Quartile Completions - Number of viral document third quartile completions.

viralDownloadClicks
Number

Viral Download Clicks - Number of clicks on the download icon from viral impressions.

viralExternalWebsiteConversions
Number

Viral External Website Conversions - Number of conversions on the external website from viral events.

viralExternalWebsitePostClickConversions
Number

Viral External Website Post-Click Conversions - Number of post-click conversions on the external website from viral clicks.

viralExternalWebsitePostViewConversions
Number

Viral External Website Post-View Conversions - Number of post-view conversions on the external website from viral impressions.

viralFollows
Number

Viral Follows - Number of follows from viral impressions.

viralFullScreenPlays
Number

Viral Full Screen Plays - Number of times video entered full-screen mode from viral impressions.

viralImpressions
Number

Viral Impressions - Number of viral impressions.

viralJobApplications
Number

Viral Job Applications - Number of job applications from viral impressions or clicks.

viralJobApplyClicks
Number

Viral Job Apply Clicks - Number of clicks on the job apply button from viral impressions or clicks.

viralLandingPageClicks
Number

Viral Landing Page Clicks - Number of clicks to the landing page from viral impressions.

viralLikes
Number

Viral Likes - Number of likes from viral impressions.

viralOneClickLeadFormOpens
Number

Viral One-Click Lead Form Opens - Number of times the one-click lead form was opened from viral impressions.

viralOneClickLeads
Number

Viral One-Click Leads - Number of leads generated through one-click lead forms from viral impressions.

viralOtherEngagements
Number

Viral Other Engagements - Number of other engagements from viral impressions.

viralPostClickJobApplications
Number

Viral Post-Click Job Applications - Number of job applications after clicking a viral ad.

viralPostClickJobApplyClicks
Number

Viral Post-Click Job Apply Clicks - Number of clicks on the job apply button after clicking a viral ad.

viralPostClickRegistrations
Number

Viral Post-Click Registrations - Number of registrations after clicking a viral ad.

viralPostViewJobApplications
Number

Viral Post-View Job Applications - Number of job applications after viewing a viral ad.

viralPostViewJobApplyClicks
Number

Viral Post-View Job Apply Clicks - Number of clicks on the job apply button after viewing a viral ad.

viralPostViewRegistrations
Number

Viral Post-View Registrations - Number of registrations after viewing a viral ad.

viralReactions
Number

Viral Reactions - Number of reactions from viral impressions.

viralRegistrations
Number

Viral Registrations - Number of registrations from viral impressions or clicks.

viralShares
Number

Viral Shares - Number of shares from viral impressions.

viralSubscriptionClicks
Number

Viral Subscription Clicks - Number of clicks to subscribe from viral impressions.

viralTotalEngagements
Number

Viral Total Engagements - Number of total engagements from viral impressions.

viralVideoCompletions
Number

Viral Video Completions - Number of viral video completions.

viralVideoFirstQuartileCompletions
Number

Viral Video First Quartile Completions - Number of viral video first quartile completions.

viralVideoMidpointCompletions
Number

Viral Video Midpoint Completions - Number of viral video midpoint completions.

viralVideoStarts
Number

Viral Video Starts - Number of viral video starts.

viralVideoThirdQuartileCompletions
Number

Viral Video Third Quartile Completions - Number of viral video third quartile completions.

viralVideoViews
Number

Viral Video Views - Number of viral video views.

approximateMemberReach
Number

Approximate Member Reach - Estimated number of unique member accounts reached.

conversionValueInLocalCurrency
Number

Conversion Value In Local Currency - Value of conversions in local currency.

cardImpressions
Number

Card Impressions - Number of impressions for each card in a carousel ad.

viralCardImpressions
Number

Viral Card Impressions - Number of viral impressions for each card in a carousel ad.

viralCardClicks
Number

Viral Card Clicks - Number of viral clicks for each card in a carousel ad.