LinkedIn Ads
Insights Table
Account ID
- The ID of the advertising account.
Account Name
- The name of the advertising account.
Campaign Group ID
- The ID of the campaign group.
Campaign Group Name
- The name of the campaign group.
Campaign Group Created At
- The creation timestamp of the campaign group.
Campaign Group Last Modified At
- The last modified timestamp of the campaign group.
Campaign Group Status
- The status of the campaign group.
Campaign Group Run Schedule
- The run schedule of the campaign group.
Campaign ID
- The ID of the campaign.
Campaign Name
- The name of the campaign.
Campaign Created At
- The creation timestamp of the campaign.
Campaign Last Modified At
- The last modified timestamp of the campaign.
Campaign Run Schedule
- The run schedule of the campaign.
Campaign Daily Budget
- The daily budget of the campaign.
Campaign Unit Cost
- The unit cost of the campaign.
Campaign Status
- The status of the campaign.
Campaign Type
- The type of the campaign.
Campaign Format
- The format of the campaign.
Campaign Objective Type
- The objective type of the campaign.
Campaign Pacing Strategy
- The pacing strategy of the campaign.
Campaign Optimization Target Type
- The optimization target type of the campaign.
Campaign Cost Type
- The cost type of the campaign.
Campaign Creative Selection
- The creative selection method of the campaign.
Campaign Offsite Delivery Enabled
- Whether offsite delivery is enabled for the campaign.
Campaign Audience Expansion Enabled
- Whether audience expansion is enabled for the campaign.
Creative ID
- The ID of the creative.
Post ID
- The ID of the post.
Post Type
- The type of the post.
Post Title
- The title of the post.
Poll Question
- The question of the poll.
Post Commentary
- The commentary of the post.
Creative Created At
- The creation timestamp of the creative.
Creative Last Modified At
- The last modified timestamp of the creative.
Creative Status
- The status of the creative.
Call To Action Label
- The label of the call to action.
Date
- The date of the data.
Action Clicks
- Number of clicks on the action button.
Ad Unit Clicks
- Number of clicks on the ad unit.
Clicks
- Number of chargeable clicks.
Comment Likes
- Number of likes on comments.
Comments
- Number of comments.
Company Page Clicks
- Number of clicks to the company page.
Cost In Local Currency
- Cost in the account's local currency.
Cost In USD
- Cost in USD.
Cost Per Qualified Lead
- Cost per qualified lead.
Document Completions
- Number of document completions (100% reached).
Document First Quartile Completions
- Number of document first quartile completions (25% reached).
Document Midpoint Completions
- Number of document midpoint completions (50% reached).
Document Third Quartile Completions
- Number of document third quartile completions (75% reached).
Download Clicks
- Number of clicks on the download icon.
External Website Conversions
- Number of conversions on the external website.
External Website Post-Click Conversions
- Number of post-click conversions on the external website.
External Website Post-View Conversions
- Number of post-view conversions on the external website.
Follows
- Number of follows.
Full Screen Plays
- Number of times video entered full-screen mode.
Headline Clicks
- Number of clicks on the headline.
Headline Impressions
- Number of impressions of the headline.
Impressions
- Number of impressions or sends.
Job Applications
- Number of job applications.
Job Apply Clicks
- Number of clicks on the job apply button.
Landing Page Clicks
- Number of clicks to the landing page.
Lead Gen Mail Contact Info Shares
- Number of contact info shares via Lead Gen Mail.
Lead Gen Mail Interested Clicks
- Number of interested clicks on Lead Gen Mail.
Likes
- Number of likes.
One-Click Lead Form Opens
- Number of times the one-click lead form was opened.
One-Click Leads
- Number of leads generated through one-click lead forms.
Opens
- Number of opens.
Other Engagements
- Number of other engagements.
Post-Click Job Applications
- Number of job applications after clicking an ad.
Post-Click Job Apply Clicks
- Number of clicks on the job apply button after clicking an ad.
Post-Click Registrations
- Number of registrations after clicking an ad.
Post-View Job Applications
- Number of job applications after viewing an ad.
Post-View Job Apply Clicks
- Number of clicks on the job apply button after viewing an ad.
Post-View Registrations
- Number of registrations after viewing an ad.
Qualified Leads
- Number of qualified leads.
Reactions
- Number of reactions.
Registrations
- Number of registrations.
Sends
- Number of sends.
Shares
- Number of shares.
Subscription Clicks
- Number of clicks to subscribe.
Talent Leads
- Number of talent leads.
Text URL Clicks
- Number of clicks on text URLs.
Total Engagements
- Number of total engagements.
Valid Work Email Leads
- Number of leads with valid work emails.
Video Completions
- Number of video completions.
Video First Quartile Completions
- Number of video first quartile completions.
Video Midpoint Completions
- Number of video midpoint completions.
Video Starts
- Number of video starts.
Video Third Quartile Completions
- Number of video third quartile completions.
Video Views
- Number of video views.
Viral Clicks
- Number of clicks on viral impressions.
Viral Comment Likes
- Number of likes on comments from viral impressions.
Viral Comments
- Number of comments from viral impressions.
Viral Company Page Clicks
- Number of clicks to the company page from viral impressions.
Viral Document Completions
- Number of viral document completions.
Viral Document First Quartile Completions
- Number of viral document first quartile completions.
Viral Document Midpoint Completions
- Number of viral document midpoint completions.
Viral Document Third Quartile Completions
- Number of viral document third quartile completions.
Viral Download Clicks
- Number of clicks on the download icon from viral impressions.
Viral External Website Conversions
- Number of conversions on the external website from viral events.
Viral External Website Post-Click Conversions
- Number of post-click conversions on the external website from viral clicks.
Viral External Website Post-View Conversions
- Number of post-view conversions on the external website from viral impressions.
Viral Follows
- Number of follows from viral impressions.
Viral Full Screen Plays
- Number of times video entered full-screen mode from viral impressions.
Viral Impressions
- Number of viral impressions.
Viral Job Applications
- Number of job applications from viral impressions or clicks.
Viral Job Apply Clicks
- Number of clicks on the job apply button from viral impressions or clicks.
Viral Landing Page Clicks
- Number of clicks to the landing page from viral impressions.
Viral Likes
- Number of likes from viral impressions.
Viral One-Click Lead Form Opens
- Number of times the one-click lead form was opened from viral impressions.
Viral One-Click Leads
- Number of leads generated through one-click lead forms from viral impressions.
Viral Other Engagements
- Number of other engagements from viral impressions.
Viral Post-Click Job Applications
- Number of job applications after clicking a viral ad.
Viral Post-Click Job Apply Clicks
- Number of clicks on the job apply button after clicking a viral ad.
Viral Post-Click Registrations
- Number of registrations after clicking a viral ad.
Viral Post-View Job Applications
- Number of job applications after viewing a viral ad.
Viral Post-View Job Apply Clicks
- Number of clicks on the job apply button after viewing a viral ad.
Viral Post-View Registrations
- Number of registrations after viewing a viral ad.
Viral Reactions
- Number of reactions from viral impressions.
Viral Registrations
- Number of registrations from viral impressions or clicks.
Viral Shares
- Number of shares from viral impressions.
Viral Subscription Clicks
- Number of clicks to subscribe from viral impressions.
Viral Total Engagements
- Number of total engagements from viral impressions.
Viral Video Completions
- Number of viral video completions.
Viral Video First Quartile Completions
- Number of viral video first quartile completions.
Viral Video Midpoint Completions
- Number of viral video midpoint completions.
Viral Video Starts
- Number of viral video starts.
Viral Video Third Quartile Completions
- Number of viral video third quartile completions.
Viral Video Views
- Number of viral video views.
Approximate Member Reach
- Estimated number of unique member accounts reached.
Conversion Value In Local Currency
- Value of conversions in local currency.
Card Impressions
- Number of impressions for each card in a carousel ad.
Viral Card Impressions
- Number of viral impressions for each card in a carousel ad.
Viral Card Clicks
- Number of viral clicks for each card in a carousel ad.